Premier Equipment Company Expands Reach with Acquisition of Winston Tractor Company in North Carolina
On December 15, 2025, Premier Equipment Company, based in Rocky Mount, North Carolina, completed the acquisition of Winston Tractor Company, a significant move aimed at expanding Premier's footprint in the agricultural and construction equipment sector. This acquisition marks Premier's fifth retail location and strengthens its position in a rapidly growing market.
Winston Tractor has established itself as a prominent dealer in compact and utility tractors, specializing in construction equipment sales. The integration of this company into Premier Equipment's portfolio not only enhances their product offerings but also increases their operational capabilities within the region. With this acquisition, Premier will now include brands such as New Holland Agriculture and Construction, along with Case IH Agriculture products.
Spencer Bellamy, president of Premier Equipment, expressed optimism about the acquisition, stating, “The Premier team is excited to expand our business with the addition of Winston Tractor. The two companies share the desire to build and support trusted relationships with our customers, employees, and communities.” This sentiment reflects Premier’s commitment to servicing a diverse clientele that includes farmers, homeowners, contractors, government agencies, and commercial businesses previously served by Winston Tractor.
The acquisition is particularly significant for the Cockerham family, the previous owners of Winston Tractor, who operated this dealership for over 60 years. Bobby Cockerham, representing the family, shared memories of their long-standing commitment to providing exceptional customer service and deep community ties since they entered the equipment business in the 1960s. The family-operated dealership had earned a stellar reputation across North Carolina, making its sale a notable transition in the local business landscape.
Premier Equipment Company, headquartered in Rocky Mount, now employs around 80 team members across its five locations, offering new and pre-owned equipment, parts, merchandise, and service for residential, agricultural, and construction customers. This expansion is not only about increasing retail locations but also about enhancing customer experience through a broader selection of inventory and improved service capabilities.
As Premier Equipment continues to grow, it aims to deliver exceptional value to its clients by expanding its parts inventory and service offerings. This strategic acquisition allows Premier Equipment to leverage Winston Tractor’s established customer base while also integrating its experienced workforce. The merger signifies a fresh chapter for both companies as they work towards meeting the evolving needs of their customers in an increasingly competitive market.
As a result of this acquisition, customers can anticipate an improved experience, emphasizing a commitment to quality and service. With an enhanced team of talented employees and a more comprehensive range of equipment and services, Premier Equipment Company firmly positions itself to lead in the agricultural and construction sectors throughout North Carolina and beyond. The excitement surrounding this merger resonates with both companies' goals of fostering long-lasting relationships within the communities they serve.
Winston Tractor has established itself as a prominent dealer in compact and utility tractors, specializing in construction equipment sales. The integration of this company into Premier Equipment's portfolio not only enhances their product offerings but also increases their operational capabilities within the region. With this acquisition, Premier will now include brands such as New Holland Agriculture and Construction, along with Case IH Agriculture products.
Spencer Bellamy, president of Premier Equipment, expressed optimism about the acquisition, stating, “The Premier team is excited to expand our business with the addition of Winston Tractor. The two companies share the desire to build and support trusted relationships with our customers, employees, and communities.” This sentiment reflects Premier’s commitment to servicing a diverse clientele that includes farmers, homeowners, contractors, government agencies, and commercial businesses previously served by Winston Tractor.
The acquisition is particularly significant for the Cockerham family, the previous owners of Winston Tractor, who operated this dealership for over 60 years. Bobby Cockerham, representing the family, shared memories of their long-standing commitment to providing exceptional customer service and deep community ties since they entered the equipment business in the 1960s. The family-operated dealership had earned a stellar reputation across North Carolina, making its sale a notable transition in the local business landscape.
Premier Equipment Company, headquartered in Rocky Mount, now employs around 80 team members across its five locations, offering new and pre-owned equipment, parts, merchandise, and service for residential, agricultural, and construction customers. This expansion is not only about increasing retail locations but also about enhancing customer experience through a broader selection of inventory and improved service capabilities.
As Premier Equipment continues to grow, it aims to deliver exceptional value to its clients by expanding its parts inventory and service offerings. This strategic acquisition allows Premier Equipment to leverage Winston Tractor’s established customer base while also integrating its experienced workforce. The merger signifies a fresh chapter for both companies as they work towards meeting the evolving needs of their customers in an increasingly competitive market.
As a result of this acquisition, customers can anticipate an improved experience, emphasizing a commitment to quality and service. With an enhanced team of talented employees and a more comprehensive range of equipment and services, Premier Equipment Company firmly positions itself to lead in the agricultural and construction sectors throughout North Carolina and beyond. The excitement surrounding this merger resonates with both companies' goals of fostering long-lasting relationships within the communities they serve.
Topics Business Technology）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.