Embrace Summer with Time Secret's Limited Edition Cool Cosmetics
As temperatures soar during the summer months, staying cool while looking good often presents a challenge, especially for makeup enthusiasts. Fortunately, Time Secret, a renowned mineral cosmetics brand launched by msh Co., has come to the rescue with its much-anticipated limited edition Cool Series for this year. Having been a favorite since its 2018 debut, this range is packed with cooling ingredients designed to maintain the integrity of makeup even in the most sweltering heat.
1. Time Secret Mineral Pressed Powder Cool R2
This compact (with mirror and puff) offers 8 grams of product available in three shades for 1,980 yen (including tax). The formula boasts the highest UV protection in Japan with SPF 50+/PA++++, perfect for shielding skin from harsh sun rays. Its cooling composition ensures a refreshing feel on the skin. Beyond sun protection, this powder effectively hides pores, blemishes, and shine while also keeping the skin hydrated and preventing irritation. It’s made with gentle mineral powder that washes off easily with soap, and has a subtle mint scent that adds to the refreshing experience.
2. Time Secret Mineral Pressed Clear Veil Cool R2
Also presented in a compact with mirror and puff, this clear powder (11 grams) is priced at 1,980 yen (including tax) and will be exclusively sold on msh's online stores in 2026. This lightweight, colorless powder is formulated to prevent skin irritation and enhance skin clarity. Its soft-focus pearl effect covers uneven skin tones and texture while supplying a refreshing sensation. With SPF12 PA+, it's another stellar option for a warm summer day.
3. Time Secret Fix Mist Cool R2
This setting spray enhances skin care while preventing makeup from running. Packaged neatly in an 80g bottle for 1,760 yen (including tax), it includes 96.9% moisturizing beauty essence components that keep makeup looking fresh and intact. Suitable for various makeup types—eyebrows, eyeshadow, foundation, and blush—this waterproof formula is easy to remove with soap and provides a light mint aroma that makes every application feel invigorating.
Adjusting your makeup throughout the day? Here's how to get the best results from these products:
Available from late April across various retail channels, including msh's official online store and selected variety and drug stores nationwide, stock will vary by location. Note that some stores may not carry these limited items. Whether you’re prepping for a beach day or a summer outing, Time Secret's Cool Series offers effective solutions to keep your makeup in place and your skin protected under the blazing sun.
Product Highlights
1. Time Secret Mineral Pressed Powder Cool R2
This compact (with mirror and puff) offers 8 grams of product available in three shades for 1,980 yen (including tax). The formula boasts the highest UV protection in Japan with SPF 50+/PA++++, perfect for shielding skin from harsh sun rays. Its cooling composition ensures a refreshing feel on the skin. Beyond sun protection, this powder effectively hides pores, blemishes, and shine while also keeping the skin hydrated and preventing irritation. It’s made with gentle mineral powder that washes off easily with soap, and has a subtle mint scent that adds to the refreshing experience.
2. Time Secret Mineral Pressed Clear Veil Cool R2
Also presented in a compact with mirror and puff, this clear powder (11 grams) is priced at 1,980 yen (including tax) and will be exclusively sold on msh's online stores in 2026. This lightweight, colorless powder is formulated to prevent skin irritation and enhance skin clarity. Its soft-focus pearl effect covers uneven skin tones and texture while supplying a refreshing sensation. With SPF12 PA+, it's another stellar option for a warm summer day.
3. Time Secret Fix Mist Cool R2
This setting spray enhances skin care while preventing makeup from running. Packaged neatly in an 80g bottle for 1,760 yen (including tax), it includes 96.9% moisturizing beauty essence components that keep makeup looking fresh and intact. Suitable for various makeup types—eyebrows, eyeshadow, foundation, and blush—this waterproof formula is easy to remove with soap and provides a light mint aroma that makes every application feel invigorating.
How to Use
Adjusting your makeup throughout the day? Here's how to get the best results from these products:
- - For the pressed powders, use the puff to lightly dust an appropriate amount and sweep it over your facial skin. When touching up, first blot away excess oil with tissue before dabbing on the powder for a refined finish.
- - For the Fix Mist, hold the bottle about 20cm from your face and spray without shaking the bottle. This ensures even coverage and maximizes the product's effectiveness.
Available from late April across various retail channels, including msh's official online store and selected variety and drug stores nationwide, stock will vary by location. Note that some stores may not carry these limited items. Whether you’re prepping for a beach day or a summer outing, Time Secret's Cool Series offers effective solutions to keep your makeup in place and your skin protected under the blazing sun.
Topics Consumer Products & Retail）
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