#Japan #Shinjuku #Orion Beer #Odakyu Department #Okinawa Festival

Embrace Okinawa Culture at Odakyu Shinjuku

Starting July 22, 2023, the Odakyu Department Store in Shinjuku will host its first ever 'Odakyu Okinawa Weeks supported by Orion.' This exciting initiative, spearheaded by young employees, aims to invigorate the entire area, linking the event with the upcoming 'Shinjuku Eisa Festival' on July 25, creating a unique opportunity to enjoy Okinawa right in bustling Shinjuku.

Event Highlights

During the festival, guests can engage in various activities that promote a fun summer atmosphere in a comfortable indoor setting. The event will feature a pop-up store overflowing with popular merchandise from young generations, alongside food experiences that showcase Okinawan culture and cuisine.

Young employees have noted the importance of extending an inviting environment where even those unfamiliar with department stores can find reasons to visit, turning the shopping experience into something enjoyable and communal. The goal is to provide an opportunity for locals to experience Okinawa without needing to travel.

What to Expect

1. Chikawa Goods Galore: From July 22 to August 3, a pop-up store featuring cute 'Shisa' souvenirs will be set up on the 7th floor. Expect a wide range of merchandise, including T-shirts and plush mascots depicting popular characters. Limited entry on the first day requires a ticket, available from July 21.
2. Okinawa Grocery Market: Also on the 7th floor will be a Grocery Market from July 22 to 30, where you can savor local specialties and beloved treats. Unique items like 'Okinawan Soki Soba' and 'Beni Imo Tart' will be featured.
3. Okinawan Beer: On the 2nd floor, a limited pop-up store dedicated to Orion Beer will delight beer enthusiasts until August 4. Grab exclusive merchandise and savor the authentic flavors of Okinawa.
4. Okinawan Food Specials: Head to the basement from July 22 to August 4 for '＼Menso-re!／ - Okinawa Food & Premium Feature.' This area will showcase an array of regional delicacies and Okinawan sweets. Enjoy Orion Beer in a casual eat-in space created for a relaxed experience.
5. Unique Culinary Experience: The renowned 'Men to Meshi Souhachi' from Okinawa will debut at the popular 'Shinjuku Underground Ramen' event from July 27 to August 1, serving original Okinawan soba with a twist, featuring tender ribs and vegetables.

Interactive and Engaging Activities

To add to the excitement, visitors can participate in a grand lottery aimed at those who shop at the event, while others can join the 'Enjoy Rally' by collecting stamps through a QR code hunt, with prizes including Orion goods and Okinawan specialties at stake.

This festival not only serves the purpose of entertainment but also fosters a stronger sense of community as it ties in with local traditions. As temperatures soar this summer, the 'Odakyu Okinawa Weeks' promises a refreshing escape filled with culture just around the corner.

Event Details

• - Event Name: 'Odakyu Okinawa Weeks supported by Orion'
• - Date: July 22 - August 4, 2023
• - Location: Odakyu Department Store, Shinjuku, Tokyo
• - Access: Just steps away from the west exit of Shinjuku Station
• - Contact: 0570-025-888 (Navigation Dial)
• - Website: Odakyu Shinjuku

This engaging event not only showcases Okinawa's vibrant culture but promises to be a highlight of the summer for all visitors! Make sure to mark your calendars and enjoy the delightful experiences waiting for you at Odakyu Shinjuku.