#Japan #Tokyo #FamilyMart #New Products #Choi Deli

FamilyMart's Choi Deli Introduces New Additions Celebrating 200 Million Sold

In an exciting development for food lovers, FamilyMart, headquartered in Minato, Tokyo, has announced the launch of four new mouth-watering options from its popular Choi Deli series, available nationwide at approximately 16,300 FamilyMart locations starting September 23, 2025. This launch comes as part of their commitment to five key principles, including the initiative of “Your Happiness.”

The Choi Deli series has been a phenomenal success, achieving over 200 million servings sold since its introduction in 2021. Known for its versatility, these products serve as delicious sides, snacks, or additions to meals. Each new item focuses on cravings with unique flavor profiles ensuring no one gets bored while enjoying their food.

Details of the New Products

1. Salmon Tartare with Colorful Vegetables & Pasta
- Price: 304 yen (Tax Included: 328 yen)
- Release Date: September 23, 2025
- Release Area: Nationwide
- Description: This dish features finely chopped salmon combined with fresh vegetables like cucumbers and red bell peppers, accompanied by shell-shaped short pasta. The refreshing lemon sauce, enhanced with a secret blend of soy sauce and wasabi in the tartar, creates an addictive flavor that is irresistible.

2. Boiled Egg with Tartar Sauce
- Price: 313 yen (Tax Included: 338 yen)
- Release Date: September 23, 2025
- Release Area: Nationwide (Except Hokkaido, Miyazaki, and Kagoshima)
- Description: This dish pairs perfectly boiled eggs with a rich tartar sauce filled with egg salad, onion, and pickles. The combination promises a creamy texture and a flavor that leaves a lasting impression.

3. Spicy Mouthwatering Chicken
- Price: 304 yen (Tax Included: 328 yen)
- Release Date: September 23, 2025
- Release Area: Nationwide (Excluding Miyazaki and Kagoshima)
- Description: A delicious dish that tantalizes your taste buds, featuring tender chicken breast mixed with flavorful fresh vegetables. Enhanced with Sichuan pepper, chili oil, mala sauce, and doubanjiang, it promises an authentic and satisfying experience.

4. Spicy Bacon and Cabbage Red Peperoncino
- Price: 249 yen (Tax Included: 268 yen)
- Release Date: September 23, 2025
- Release Area: Nationwide
- Description: This pepperoncino gives a delightful kick from chili and a strong garlic flavor, combined with crunchy cabbage and bacon. It’s perfect as a cold pasta dish ideal for snacks and starters.

A Legacy of Quality at FamilyMart

FamilyMart aims to bring families together with its philosophy, “With you, FamilyMart, this convenience store.” Their mission is to be an essential part of their communities by creating a familial atmosphere between staff and customers. The addition of these flavorful goodies translates their vision into reality, ensuring that each product reflects the quality and care that defines FamilyMart.

Choi Deli’s Commitment to Variety and Quality

Choi Deli forms a part of the broader FamilyMart private brand, Famimal, which includes over 1,000 products. This line emphasizes a variety of affordable yet high-quality food items designed to enrich daily lives. With options ranging from snacks to daily essentials, Famimal is dedicated to providing not just good food, but a trusted experience for all age groups.

In summary, FamilyMart’s Choi Deli series continues to innovate, providing remarkable flavors along with the reassurance of quality. Be sure to explore these exciting new offerings starting September 23, 2025, and discover your new favorite snack or meal addition!