Medius Welcomes Maartje van Zadelhoff as New Sales Director for the Benelux Region
Medius, a prominent name in the realm of accounts payable (AP) automation and spend management solutions, has made a significant leadership change by appointing Maartje van Zadelhoff as the Sales Director for the Benelux region. This strategic move is part of Medius's broader effort to enhance its market presence and support the growing demand for efficient financial processes in the Netherlands, Belgium, and Luxembourg.
Maartje van Zadelhoff comes to Medius with a wealth of experience, having spent over 15 years in SaaS sales, specifically in the areas critical to Medius's mission. Her previous role as Senior Sales Manager at Freshworks Technologies allowed her to make notable contributions to revenue growth in Northern and Eastern Europe. Prior to that, she held a significant position at UiPath, where, as Regional Vice President of Commercial Sales for Benelux and the Nordics, she successfully accelerated market penetration and established strong client relationships.
In her new role at Medius, van Zadelhoff will be responsible for leading the company’s commercial sales strategy across the Benelux region. Commenting on her appointment, Ash Botten, EVP of EMEA Sales at Medius, expressed enthusiasm regarding the timing of her joining, stating that the demand for solutions offering real-time insights, enhanced control, and fraud prevention has never been higher. He emphasized that van Zadelhoff's extensive network and proven track record as a commercial leader are perfectly aligned with the company’s goals to accelerate growth in this vital market.
Medius is on a mission to empower finance teams to operate with higher efficiency and control. The appointment of van Zadelhoff is seen as a pivotal step in furthering this mission, particularly at a time when organizations are increasingly recognizing the importance of financial automation solutions.
Van Zadelhoff's familiarity with enterprise SaaS, robotic process automation (RPA), and financial process automation underlines her suitability for the role. At Medius, she will not only drive sales but also ensure that the solutions cater to the evolving needs of finance professionals in the Benelux region.
This leadership appointment marks a pivotal moment in Medius's journey as they strive to be at the forefront of technology that simplifies financial management and enhances operational efficiency. As the market for AP automation continues to expand, having a seasoned expert like van Zadelhoff on board will surely help Medius to strengthen its market position and meet the diverse needs of its clients in the Benelux region.
In conclusion, the transition of leadership within Medius reflects the company's commitment to fostering a results-driven environment. With Maartje van Zadelhoff steering the Sales team in the Benelux region, clients and stakeholders can expect an innovative approach to AP automation and a strengthened partnership as they navigate the complexities of financial management in today's digital age.