#Japan #Karaoke #JOYSOUND #Aichi #JRA

JOYSOUND's Innovative Collaboration with JRA for Live Horse Racing Viewing

In an exciting development for entertainment enthusiasts, JOYSOUND, powered by Exciting Inc., has confirmed that its innovative video viewing service, "Miruhaco," will continue to provide live coverage of all horse races organized by the Japan Racing Association (JRA) through 2026. This initiative, launched in November 2024, has quickly gained popularity among customers and karaoke establishments, providing an engaging way to enjoy horse racing within the comfortable setting of karaoke rooms.

A New Entertainment Experience

The collaboration allows horse racing fans to watch major races, including the prestigious "Japan Derby," "Japan Cup," and "Arima Kinen," live in over 1,700 karaoke venues equipped with "JOYSOUND X1" and "JOYSOUND MAX GO" machines. This unique approach transforms the traditional viewing experience by combining it with the lively atmosphere of karaoke, enabling groups to gather, enjoy food and drinks, and even participate in karaoke during race breaks.

Upcoming Highlights

One of the upcoming highlights is the renowned "Arima Kinen," held on December 28, which promises to deliver a thrilling viewing experience enhanced by large screens and high-quality audio. The integration of live horse racing with karaoke offers patrons not just a way to watch races but to indulge in a full entertainment experience, elevating their outings.

The Vision Behind "Miruhaco"

Exciting Inc. aims to continue expanding the possibilities of karaoke rooms. By collaborating with diverse content providers, they’re creating new entertainment value, ensuring that their venues adapt to customer desires. "Miruhaco" is not only about viewing; it's about enhancing social interactions, making memory-filled moments with friends, and allowing for immersive experiences.

A karaoke room now serves as a private space where friends can engage in lively discussions, enjoy refreshments, and immerse themselves in captivating visuals, whether it be live sports, music concerts, or cherished movies and anime.

Key Information on the JRA Partnership

• - Participating Machines: JOYSOUND X1 / JOYSOUND MAX GO
• - Broadcast Period: January 4, 2026 - December 27, 2026
• - Broadcast Time: 9 AM to 5 PM on JRA race days (subject to changes)
• - Cost: Free (additional room charge applies)

For more details on how to enjoy this great offer, check out the Miruhaco official website. The marriage of karaoke and horse racing is an instance of creative synergy, making it a thrilling alternative for fans looking for new experiences in their leisure time.

Final Thoughts

As JOYSOUND continues to innovate, this expansion not only shows their commitment to providing entertainment but also enhances the karaoke culture in Japan. The idea of integrating live horse racing events will likely attract a wider audience, bringing together different generations and interests within the cozy confines of karaoke rooms.

By leveraging the reach and appeal of karaoke, JOYSOUND is poised to redefine how audiences engage with various forms of entertainment, ensuring that there’s always something exciting to experience at their venues.