#Japan #Tokyo #Seven-Eleven #Tanabe #Autumn Treats

Experience Autumn Delights at Seven-Eleven Japan

On September 19, 2023, Seven-Eleven Japan hosted a press event to unveil its special autumn product line, titled "Autumn Delights!". Starting September 23, customers can enjoy a diverse selection of 30 seasonal items featuring ingredients like sweet potatoes, chestnuts, mushrooms, and pumpkins, crafted to indulge the senses with the unique flavors of fall.

The event was graced by guest speaker Tomoka Tanabe of the comedy quartet, "Boruju". Known for her sweet tooth, Tanabe shared her thoughts on the new desserts while sampling them live at the event. Her enthusiasm for autumn flavors was contagious as she tasted the star offerings: the rich pumpkin custard and the two-flavor sweet potato parfait.

Unveiling the Autumn Treasures

During the event, Chief Merchandiser Iino from Seven-Eleven Japan walked attendees through the exciting lineup. Iino discussed current trends in autumn cuisine, the importance of quality ingredients, and the consumer experience associated with eating these products. Tanabe participated in an engaging dialogue with product developers, delving into the secrets behind the creation of these autumnal treats, showcasing her deep love and knowledge of food.

Tanabe's Take on Autumn Ingredients

Known as the "Sweets Queen of the Era," Tanabe was particularly taken with the "Rich Pumpkin Custard" and the "Two-Flavor Sweet Potato Parfait". She described the pumpkin custard, saying, "It's incredibly smooth and highlights the gentle sweetness and aroma of the pumpkin. The caramel layer below adds a delightful bitterness that enhances the pumpkin's sweetness, creating a perfect balance. The taste is elegant."

Regarding the two-flavor parfait, Tanabe excitedly remarked, "Each layer plays a distinctive role, and the first bite delivers a wonderful sweet potato flavor that’s absolutely delicious!" Her comments electrified the audience, as they recognized her expertise in both convenience store gourmet and sweets.

Highlights of the Seasonal Offerings

Beginning on September 23, the "Autumn Delights!" campaign will roll out across the nation at Seven-Eleven outlets. The offerings encompass sweets and breads, as well as wholesome side dishes, all made with seasonal ingredients like sweet potatoes, chestnuts, mushrooms, and pumpkins. This initiative will feature a total of 30 products divided into two releases.

Featured Products

1. Rich Pumpkin Custard
- Price: 270 yen (Tax Included: 291.60 yen)
- Release Date: Starting September 21, 2023
- Availability: Nationwide
This custard uses a rich pumpkin puree, slow-cooked to achieve a smooth texture that encapsulates the essence of autumn.

2. Two-Flavor Sweet Potato Parfait
- Price: 398 yen (Tax Included: 429.84 yen)
- Release Date: Starting September 21, 2023
- Availability: Nationwide (Excluding Okinawa)
This luxurious parfait combines the distinct textures of purple sweet potato and sweet orange sweet potato, enhanced with elements like sesame dumplings and apple syrup for a delightful contrast.

This exciting array of autumnal treats promises to deliver a taste of the season and delight customers across Japan. For additional information, visit the Seven-Eleven Autumn Delights webpage at Seven-Eleven Autumn Delights.

Note

Prices may vary by location. Tax-included prices are based on an 8% consumption tax rate. Product availability may be subject to change. For the latest updates, please check the official website.