#USA #Plano #Alkami Technology #Behavioral Data #Financial Brand

Webinar Overview

The upcoming webinar titled "Personalization That Performs Using Behavioral Data to Win Digital Banking," hosted by Alkami Technology in partnership with The Financial Brand, aims to shed light on how banks and credit unions can optimize digital banking experiences. Scheduled for Wednesday, August 5, 2026, at 2:00 PM ET, the session promises valuable insights into understanding account holder data and enhancing engagement.

The Significance of Behavioral Data

In the contemporary digital banking landscape, understanding customer behavior is paramount. According to Andrea Stevenson, the director of digital banking at Elevations Credit Union, gaining insights into how users navigate digital platforms allows financial institutions to reduce friction and better meet member needs. Behavioral data presents an opportunity to remove obstacles that impede the customer journey, ultimately fostering deeper relationships between institutions and their account holders.

Webinar Focus Areas

Participants of the webinar will gain insights on:
1. Identifying Friction Points: Attendees will learn how to spot where users encounter difficulties, such as repeated clicking or abandonment of tasks. Identifying these behaviors is crucial to enhancing the overall experience.
2. Guiding User Experience: The webinar will also cover methods for providing contextual assistance within applications, simplifying processes like onboarding and feature exploration, ensuring users receive the guidance they need.
3. Enhancing Feature Adoption: Through targeted user journeys and dynamic personalization, institutions can increase the adoption rates of products and services, thereby maximizing value extraction for their members.
4. Measuring Engagement: An important discussion will center around assessing digital interactions using behavioral data, connecting user actions with tangible business outcomes.

Key Speakers

The session will feature industry experts, including:

• - Lesly Fruge, Director of Product Management at Alkami.
• - Molly Irelan, Manager of Research Content at Alkami.
• - Andrea Stevenson, Director of Digital Banking at Elevations Credit Union.
• - Tiffany Garcia, Digital Solutions Manager at Valley Strong Credit Union.

Lesly Fruge highlights that the effectiveness of behavioral data is maximized when institutions act on insights in real-time. By understanding user hesitations and preferences, financial organizations can continuously refine their digital offerings.

The Importance of Anticipatory Banking

Research conducted by Alkami reveals that 76% of digital banking users believe their financial institutions' digital services reflect the level of care offered. However, 44% wish for better anticipation of their financial needs. This webinar is tailored for leaders in financial institutions, encouraging them to leverage behavioral signals for improved product adoption rates and business growth.

Conclusion

By focusing on behavioral analytics in digital banking, financial institutions can offer more personalized services, which not only enhances customer satisfaction but also drives overall growth. If you're interested in optimizing your digital strategy and learning how to implement these insights effectively, register for the webinar today.

For more information and to register for the webinar, please visit the official event page.

For further insights on Anticipatory Banking and Alkami’s Digital Sales and Service Platform, learn more here.