The Growing Skincare Gap Among Men: A Look Into Winter Dryness Awareness

A recent survey conducted by IC Clinic, a medical institution known for its dermatology and cosmetic treatment services, paints a vivid picture of winter skincare habits among men aged 20 to 50 across Japan. The study involved 300 male respondents and revealed that although awareness regarding winter dryness is increasing, there is a concerning gap between this awareness and actual skincare practices, particularly among younger men.

Survey Insights

The survey, carried out from October 15 to October 25, 2025, found that approximately 47.3% of men in their twenties admitted to taking no measures against skin dryness during the winter months. This statistic raises important questions about the skincare habits of younger generations as we see beauty awareness rise. While 68.0% of these men acknowledge the importance of addressing skin dryness, only 52.7% have taken any proactive measures to combat it, leaving a 15.3 point gap between awareness and action.

In contrast, as age increases, so does the adherence to skincare routines. Among men in their fifties, 81.3% reported engaging in winter skincare activities, highlighting a notable generational divide in skincare practices. This trend indicates that younger men might need more guidance on effective skincare methods despite their awareness of the issue.

Breakdown of Skincare Practices

When asked about their skincare routines, a staggering 47.3% of young men confessed they do not implement any practices, compared to only 18.7% of men in their fifties. The study specified that while cleansing remains a common ritual across all ages, the engagement in hydrating products such as moisturizers shows concerning deficiencies in the younger demographic: 32.0% of 20-somethings use hydrating toners, and only 24.0% apply moisturizing creams.

Item	20s	30s	40s	50s
-------	-	-	-	---
Use of Cleanser	44.0%	56.0%	64.0%	70.7%
Use of Hydrating Toner	32.0%	45.3%	52.0%	58.7%
Use of Moisturizing Cream	24.0%	36.0%	48.0%	54.7%
Use of Serum	8.0%	13.3%	18.7%	21.3%
Doing Nothing	47.3%	36.0%	24.0%	18.7%

Nature of Skin Troubles

The survey also revealed that a staggering 72.3% of respondents experience skin issues during winter. The most common complaint was dry, flaky skin, reported by 46.0%, followed by itchiness (38.7%) and redness (28.3%). Notably, 36.0% of younger men reported acne problems, contrasting with older men, who often face more dryness and irritation.

Reasons for Skincare Neglect

Interestingly, among those not engaging in skincare, 52.4% pointed to the inconvenience as their primary reason for neglecting their skin, with others indicating a lack of knowledge (41.5%) and concerns over cost (29.3%). Particularly among younger men, the need for guidance on effective skincare routines is evident, as nearly half stated they do not know what steps to take.

Future Intentions

However, there’s a silver lining to these findings: 66.7% of men not currently adhering to a skincare routine expressed interest in beginning one. This desire is notably higher among younger respondents, with 72.0% indicating they wish to engage with skincare practices, signaling a potential shift in attitudes towards men's grooming habits.

Insights from Experts

Dr. Kota Takakawa, from IC Clinic, comments on the emerging trend and stresses the importance of understanding skincare beyond mere aesthetics. He suggests that proper skincare routines can prevent more significant skin issues down the line. He outlines a straightforward three-step regimen for effective winter skincare:
1. Gentle Cleansing: Avoid harsh scrubbing and opt for a foamy wash to cleanse.
2. Toner Application: Apply a hydrating toner immediately after washing to lock in moisture.
3. Moisturizing Cream: Always follow up with a cream to prevent moisture loss.

He also cautions that persistent symptoms of dryness and irritation should prompt a visit to a dermatologist for specialized care.

Take Action Now

As winter approaches, it’s vital for young men to recognize the importance of establishing a skincare routine. IC Clinic offers free consultations to assess skin health and develop personalized skincare plans that cater to individual needs. With convenient locations across metropolitan areas, seeking professional advice has never been more accessible.

For skincare concerns, consider visiting IC Clinic for specialized treatment and guidance. Don't let winter dryness get the better of your skin; take the first step towards healthy skin today.