PKB Solutions' Survey Campaign System Chosen for 'Oumi Beef Day Support Campaign'

PKB Solutions' Survey Campaign System to Support 'Oumi Beef Day' Campaign

PKB Solutions, a company based in Yasu City, Shiga Prefecture, has announced that its innovative survey campaign system will be utilized for the upcoming 'Oumi Beef Day Support Campaign.' Scheduled to run from March 1, 2026, this initiative is organized by the Shiga Prefecture Livestock Promotion Association.

Campaign Overview

The Shiga Prefecture Livestock Promotion Association, in collaboration with various organizations involved in the production and promotion of Oumi beef, will run the 'Oumi Beef Day Campaign' from February 1 to March 31, 2026. This campaign will offer participants a chance to win a voucher worth 10,000 yen for Oumi beef. The primary goal is to raise awareness of Oumi beef, known for its high quality and traditional significance, which boasts a GI (Geographical Indication) mark recognized by the government.

To enhance the visibility of this campaign and encourage participation, PKB Solutions will implement digital strategies using their survey campaign system. The campaign will specifically take place from March 1 to March 29, 2026.

Participation Details

Participants can join the campaign by simply scanning the QR codes found on posters and flyers displayed at participating stores. After accessing the submission form, they can fill in their details and answer a brief survey to enter a lottery for exciting prizes.

Prizes and Number of Winners:

- Oumi Beef for Sukiyaki (valued at 10,000 yen): 3 winners
- Oumi Beef for Grilling (valued at 5,000 yen): 10 winners
- Tote bag + Oumi Beef Curry set (1 of each): 50 winners

Winners will be announced through the shipment of their prizes.

Comments from Project Managers

The Shiga Prefecture Livestock Promotion Association highlighted the significance of 'Oumi Beef Day,' which originated from young entrepreneurs in Shiga's beef specialty stores who designated March 29 as 'Oumi(03) Beef(29) Day.' The campaign aims to promote the allure of Oumi beef and encourage consumers to enjoy it more frequently. As they explored various methods for widespread publicity, they discovered PKB Solutions' system, deeming it the most suitable for their campaign needs.

Additionally, they noted the necessity to develop a reliable system to achieve their campaign objectives within budget and time constraints, making PKB Solutions a clear choice.

PKB Solutions' Insights

In response to this project, a representative from PKB Solutions shared their experience:
'Upon receiving an inquiry from the Shiga Livestock Promotion Association about utilizing a survey system for enhancing awareness of Oumi beef, we developed a proposal that met their needs without placing undue burden on participants. We worked closely with their team to determine the best method for participation, ultimately suggesting the QR code system due to its cost-effectiveness and ease of entry. They appreciated the flexibility we demonstrated in adjusting specifications while balancing budget and functionality.'

Technical Overview of the Campaign System

The 'Smartphone Voting and Survey Campaign System' developed by PKB Solutions allows real-time monitoring of votes, likes, and survey outcomes through smartphones. This facilitates a smooth campaign process by rapidly reflecting participant engagement and results.

Various prize distribution methods, such as exchange vouchers, digital content delivery, and direct prizes, can be tailored for the campaign. This system is versatile for acquiring reference data for new product development and exploring new usage methods or recipes.

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Contact Information

For inquiries, please reach out through our contact page: Contact PKB Solutions or by phone at 03-5577-7888 (weekdays 9:00 - 18:00, excluding weekends and holidays).