Matchi Introduces Innovative Canned Protein Matcha Lattes for Health Enthusiasts
In a groundbreaking move, Matchi Global LLC, based in Alexandria, Virginia, has unveiled its latest innovation: a line of canned protein matcha lattes. This unique product combines the traditional yet beloved ceremonial-grade matcha with the nutritional powerhouse of 20 grams of complete filtered milk protein, which includes all nine essential amino acids. Additionally, each can boasts 4 grams of prebiotic fiber, which aims to promote gut health. With an 8.4 oz shelf-stable can, Matchi presents a convenient and healthy option for on-the-go consumers seeking a premium beverage experience.
Although protein shakes have skyrocketed in popularity, there exists a gap in the market for beverage products that centralize matcha as the main ingredient while incorporating substantial protein content. With the U.S. high-protein shakes category reaching an astounding $8.1 billion in 2025, Matchi has strategically positioned itself as the first matcha-first brand in this booming segment. Research indicates that demand for matcha in the U.S. is not only strong but continues to accelerate, projected to grow from $478.8 million in 2024 to an impressive $762.6 million by 2030.
The flavors of Matchi's protein matcha lattes include Vanilla, Lavender, and Banana, each crafted to elevate the traditional matcha experience. These lattes are formulated without any artificial flavors, colors, sweeteners, or preservatives, aiming to deliver a taste that is both authentic and enjoyable. Each can packs approximately 120 mg of caffeine—comparable to a strong espresso—delivering a boost in energy without the jitters.
Founder Jordan Martinez, a U.S. Air Force veteran, emphasized the brand's focus: "We’re not just a protein drink company with matcha. We’re a matcha company first, offering 20 grams of protein that includes all nine essential amino acids and prebiotic fiber. If you’re a matcha lover, we’ve designed this for you. If you’ve dismissed matcha in the past, this is particularly aimed at changing your perspective."
The company implements rigorous taste-testing protocols, ensuring that if a product fails to elicit a spontaneous, positive response within seconds, it won’t make it to the market. As a result, Matchi's development journey has encompassed eleven rounds of meticulous refinement.
Matchi's initial sales strategy focuses on direct-to-consumer (DTC) channels via their website, drinkmatchi.com. This allows for a personalized customer experience, where all pre-orders will come with exclusive merchandise that cultivates a community around the brand. For example, each pre-order includes a custom-designed heavyweight tee or hat. In Spring 2027, Matchi plans to broaden its reach by launching in Washington, D.C., coinciding with the National Cherry Blossom Festival, with independent retail distribution to follow.
In anticipation of its product launch, Matchi has begun assembling an advisory board comprised of accomplished veterans from the beverage industry to guide the company as it scales. This collaborative approach emphasizes the brand's commitment to quality and innovation.
As Matchi embarks on its journey to redefine the matcha experience in the high-protein beverage landscape, it not only addresses current consumer needs but also paves the way for future growth in the market. The brand promotes a commitment to matcha tradition while simultaneously delivering health-conscious benefits that modern consumers are actively seeking, marking a significant milestone in the beverage industry.
Head over to drinkmatchi.com to learn more about these innovative protein matcha lattes, and seize the opportunity to pre-order today.
Although protein shakes have skyrocketed in popularity, there exists a gap in the market for beverage products that centralize matcha as the main ingredient while incorporating substantial protein content. With the U.S. high-protein shakes category reaching an astounding $8.1 billion in 2025, Matchi has strategically positioned itself as the first matcha-first brand in this booming segment. Research indicates that demand for matcha in the U.S. is not only strong but continues to accelerate, projected to grow from $478.8 million in 2024 to an impressive $762.6 million by 2030.
The flavors of Matchi's protein matcha lattes include Vanilla, Lavender, and Banana, each crafted to elevate the traditional matcha experience. These lattes are formulated without any artificial flavors, colors, sweeteners, or preservatives, aiming to deliver a taste that is both authentic and enjoyable. Each can packs approximately 120 mg of caffeine—comparable to a strong espresso—delivering a boost in energy without the jitters.
Founder Jordan Martinez, a U.S. Air Force veteran, emphasized the brand's focus: "We’re not just a protein drink company with matcha. We’re a matcha company first, offering 20 grams of protein that includes all nine essential amino acids and prebiotic fiber. If you’re a matcha lover, we’ve designed this for you. If you’ve dismissed matcha in the past, this is particularly aimed at changing your perspective."
The company implements rigorous taste-testing protocols, ensuring that if a product fails to elicit a spontaneous, positive response within seconds, it won’t make it to the market. As a result, Matchi's development journey has encompassed eleven rounds of meticulous refinement.
Matchi's initial sales strategy focuses on direct-to-consumer (DTC) channels via their website, drinkmatchi.com. This allows for a personalized customer experience, where all pre-orders will come with exclusive merchandise that cultivates a community around the brand. For example, each pre-order includes a custom-designed heavyweight tee or hat. In Spring 2027, Matchi plans to broaden its reach by launching in Washington, D.C., coinciding with the National Cherry Blossom Festival, with independent retail distribution to follow.
In anticipation of its product launch, Matchi has begun assembling an advisory board comprised of accomplished veterans from the beverage industry to guide the company as it scales. This collaborative approach emphasizes the brand's commitment to quality and innovation.
As Matchi embarks on its journey to redefine the matcha experience in the high-protein beverage landscape, it not only addresses current consumer needs but also paves the way for future growth in the market. The brand promotes a commitment to matcha tradition while simultaneously delivering health-conscious benefits that modern consumers are actively seeking, marking a significant milestone in the beverage industry.
Head over to drinkmatchi.com to learn more about these innovative protein matcha lattes, and seize the opportunity to pre-order today.
Topics Consumer Products & Retail）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.