Cultural Heritage and Innovation: A Meeting of Chinese Business Giants
Cultural Heritage and Innovation: A Meeting of Chinese Business Giants
On October 31st, leaders from the iconic Chinese brands Zhangzhou Pien Tze Huang Pharmaceutical Co., Ltd. and Kweichow Moutai Group engaged in crucial discussions aimed at promoting the cultural legacy and innovative spirit inherent in their respective traditions. This meeting highlighted the commitment of both companies to not only preserve but also adapt time-honored practices for contemporary relevance.
During this dialogue, Pien Tze Huang’s chairman, Lin Zhihui, and Kweichow Moutai's chairman, Chen Hua, examined the significance of preserving and innovating upon traditional Chinese brands. Both brands boast rich histories, with Pien Tze Huang tracing its roots back to imperial medicine practices of the Ming dynasty, thus carrying the honor of being recognized as a protected traditional Chinese medicine (TCM).
Lin emphasized the importance of cultural heritage in product development, reiterating Pien Tze Huang's dedication to
Topics Business Technology）
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