#Japan #Tokyo #DearOne #Inageya #Meal Mile

Collaboration to Reduce Food Waste

In an innovative move to combat food waste, major Japanese supermarket chain Inageya has partnered with DearOne, a subsidiary of NTT Docomo focused on marketing solutions, to launch the official app for the "Inageya Meal Mile Program". This program is designed to encourage customers to actively participate in reducing food waste while shopping at Inageya stores.

What is the Meal Mile Program?

The Inageya Meal Mile Program is an interactive initiative that aims to unite both sellers and customers in the mission of minimizing food waste. By purchasing discounted products, such as items nearing their expiration dates or seasonal goods being rotated out, customers can accumulate "Meal Miles". Once a certain threshold is reached, they can engage in a fun game to potentially earn "ing points" that can be redeemed for future shopping discounts.

Through this collaboration, Inageya not only promotes smart consumer behaviors but also reduces waste generated in-store, aligning with the greater goal of food waste reduction. To participate in this program, customers need to sign up for Inageya's point card, the ing fan card, and download the official app for the Meal Mile Program.

Core Features of the Meal Mile App

The app incorporates several functionalities that enhance the user experience:

• - Meal Miles and ing Points Balance Display: Customers can monitor their accumulating Meal Miles daily after purchasing discounted items. Additionally, the ing points earned from the game are promptly reflected in the app, allowing users to redeem them within a month.

• - Game Feature: For every 30 Meal Miles earned, users can play a game. Tapping the game icon transports them to an engaging screen where they can nurture a sapling by watering it, with growth contributing to point accrual.

• - Store Locator and Favorites: The app allows users to easily find nearby stores based on their current location or address. Customers can register frequently visited stores as favorites for quick access.

• - Notifications: Stay updated with the latest news on new products, seasonal gifts, and recipe videos through timely notifications on the app.

For more features and to explore further, visit the app's introduction page here.

Download the App

Interested users can download the Inageya Meal Mile app from the following platforms:

• - App Store
• - Google Play

About ModuleApps2.0

The app is developed using DearOne's ModuleApps2.0 service, which allows businesses to create custom apps swiftly. By picking necessary features from pre-developed modules, companies can construct their original applications within a short time frame. For functions not listed, bespoke development options are available, ensuring flexibility and customer collaboration even post-launch to foster growth.

Learn about ModuleApps2.0 and explore its offerings on their official website: ModuleApps2.0.

Inageya and DearOne Company Profiles

Inageya has been serving customers since 1900, operating a network of supermarkets across Tokyo and surrounding areas. Their mission encompasses providing fresh groceries at affordable prices while enhancing community well-being. Their expansion includes the “ina21” compact stores, catering to convenience shopping in urban settings.

• - CEO: Yoshinori Motosugi
• - Headquarters: 6-1-1 Sakaecho, Tachikawa, Tokyo
• - Website

DearOne, a subsidiary established to harness digital marketing's potential, offers various tools for enhancing customer engagement with retail apps and marketing analytics solutions, helping businesses grow their digital presence.

• - CEO: Yasuhisa Kono
• - Headquarters: 3-8-8 Toranomon, Minato, Tokyo
• - Website