TAYA Unveils Limited Spring Hair Care Line 'Someiyoshino' to Celebrate the Season's Blooming Beauty

TAYA's New Spring Collection: Someiyoshino

As the cold winter days fade away, TAYA, operated by Taya Co., Ltd., is all set to breathe new life into your hair care routine with their limited spring series, 'Someiyoshino.' Launching on January 10, 2026, this hair care line will be available at all TAYA group salons across Japan and on the TAYA online store.

Embrace the Essence of Spring

Designed to nourish and revitalize your hair, 'Someiyoshino' encapsulates the invigorating spirit of spring, evoking the vibrant aroma of full-bloom cherry blossoms. The delightful fragrance serves as a reminder of nature's awakening, as plants sprout and flowers blossom, attracting bustling bees.

The series includes:
1. Two types of cherry blossom extracts,
2. Fermented honey,
3. Shea butter.
These ingredients work in harmony to ensure that your hair and scalp remain hydrated, offering a silky texture that combats the dryness often left behind by winter.

Product Highlights

Someiyoshino Shampoo (400mL) – Price: ¥2,420 (tax inclusive)

This shampoo combines weakly acidic soap-based surfactant and a sulfosuccinicate surfactant, ensuring a rich lather while gently cleansing your scalp. It leaves your roots fresh and your hair soft to the touch, making it ideal for a spring refresh.

Someiyoshino Treatment (400mL) – Price: ¥2,420 (tax inclusive)

Enriched with plant-derived ingredients, this creamy treatment is designed for quick absorption, treating your hair thoroughly. It adds moisture and care to hair that has endured winter's dry conditions, creating a perfect balance for the spring season.

Ingredient Benefits

Hydrating Components:

- Fermented Honey: Known as the 'honey of legends,' Bulgarian Damask Rose honey, when fermented using acetic bacteria derived from peach blossoms, becomes a powerful hydrating agent. This natural compound nourishes your hair, preventing dryness and enhancing shine.

- Shea Butter: Extracted from the seeds of the African shea tree, this renowned natural moisturizer gently nourishes hair without causing greasiness, making it a staple in many cosmetic products.

Dual Cherry Blossom Extracts:

- Satozakura Flower Extract: This extract is rich in flavonoids like quercetin glycoside and provides high moisture retention, protecting your hair and skin from spring's dryness.
- Someiyoshino Leaf Extract: Sourced from the leaves of the Someiyoshino cherry tree, this extract is known for its hydrating properties and helps maintain moisture levels in both hair and scalp, promoting a healthy barrier function.

Captivating Fragrance

The 'Someiyoshino' line features a beautiful, powdery sweet scent that embodies the elegance of blooming cherry blossoms, creating a refreshing and uplifting experience reminiscent of springtime vitality.

Eco-Friendly Packaging

In alignment with sustainability goals, the bottles for this line incorporate biomass plastic (derived from plants), highlighting TAYA’s commitment to environmental preservation.

Availability

You can find the 'Someiyoshino' series at all TAYA group salons nationwide or purchase them from the official TAYA online store.

About Taya Co., Ltd.

Founded with the mission to provide inspiration and hope to everyone, Taya Co., Ltd. operates around 60 salons across Japan, including the brands 'TAYA,' 'Shampoo,' and 'ano.' The company is dedicated to enhancing customer satisfaction through original product development, which includes shampoos, treatments, and cosmetics, alongside partnerships with other businesses.

Company Overview