#Japan #AI Technology #Chiyoda #Notta #Hinokiya Group

Hinokiya Group Transforms Sales with AI Technology

In a significant move towards innovation in the housing industry, Hinokiya Group has officially launched the AI-powered meeting minutes service, Notta, across all its operations. Headquartered in Chiyoda, Tokyo, the company aims to enhance customer engagement and streamline operational efficiency by replacing traditional record-keeping methods.

Background and Challenges

Hinokiya Group previously relied on handwritten duplicate meeting minutes during customer consultations. This analog method posed several challenges:

1. Distraction from Sales Conversations: The act of writing notes during negotiations divided focus, making it difficult to engage fully with customers.

2. Difficulties in Information Sharing: Paper-based minutes led to slow sharing of information within teams and made it challenging to search through past records when needed.

By integrating Notta, these analog record-keeping practices will be automated, allowing for improved conversation quality during sales meetings and enabling organized use of accumulated data.

Goals Achieved Through Implementation

With Notta, Hinokiya Group aims to maximize the "value-added time" at a company-wide level, leading to several key transformations:

• - Enhanced Customer Experience: Time spent on mundane record-keeping will be redirected toward personalized planning and proposal sessions with customers.
• - Improved Proposal Accuracy: Access to precise records of previous conversations will enable the team to offer solutions that exceed customer expectations.
• - Development of Professionals: Successful sales meetings will serve as educational case studies, promoting skills development and consistent service quality among junior staff members.
• - Strengthened Trust: By eliminating ambiguity around what was discussed, the platform will foster transparent communication.

Reasons for Choosing Notta

During preliminary experiments, sales personnel remarked on how Notta allowed them to concentrate more deeply, stating that the AI's ability to handle record-keeping transformed their sales discussions.

• - Deep Focus on Consultations: With real-time transcription, employees can fully engage in discussions and brainstorming without the distractions of note-taking.
• - Improved Review Quality via AI Summaries: Notta quickly structures key points from meetings, creating valuable time for creative planning for future proposals.
• - Assetization of Knowledge: The AI makes it easier to visualize and share customer success stories and voices throughout the organization, reducing reliance on individual recollections.

Comments from Executives

Kiwa Hagiwara, Head of DX Promotion, Hinokiya Group: "Our goal to eliminate analog methods goes beyond efficiency. Notta not only transcribes conversations but also makes the sales process visible, facilitating smoother sharing of information with clients and colleagues. This paves the way for employee training based on observable sales processes, aligning our proposals with current and future customer needs."

Kiyoto Tamura, COO of Notta: "We are honored that Notta can contribute to one of life’s major milestones — home creation. By allowing AI to handle documentation, our human agents can focus on fostering creativity. We are committed to enhancing Hinokiya Group's customer satisfaction with this ideal division of responsibilities."

Future Prospects

Looking ahead, Hinokiya plans to utilize accumulated sales data as a foundation for knowledge sharing, strengthening the organization's proposal capabilities. This proactive approach will help the company anticipate customer needs, positioning it as a pioneer in digital transformation within the housing industry and creating new value nationwide.

About Hinokiya Group

Established: October 13, 1988
Location: Marunouchi Trust Tower Main, 1-8-3 Marunouchi, Chiyoda-Ku, Tokyo
Business: Operates residential brands such as "Hinokiya Housing," "Papa Maru House," and "Resco House," along with providing insulation materials, real estate investment, and remodeling services. Since its founding, Hinokiya has committed to delivering a prosperous lifestyle through home building and services at optimal prices.
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About Notta

Established: May 25, 2022
Location: Otemachi Financial City Grand Cube, 1-9-2 Otemachi, Chiyoda-Ku, Tokyo
Business: Notta develops advanced voice recognition and natural language processing services with a vision of "discovering infinite value from conversations." With the highest security standards, including ISO 27001 and SOC 2 Type2, Notta provides dependable services for listed companies as well as government sectors.
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