XCMG Enhances Its European Ties Through Strategic Local Partnerships

Strengthening Ties Across Europe

In a bold move to solidify its presence in Europe, XCMG Machinery (SHE: 000425), a global leader in construction machinery, has launched an ambitious strategy titled "In Europe, For Europe." This initiative is geared towards bolstering local partnerships and creating sustainable construction solutions across the continent. With recent expansions in Turkey, Germany, and the United Kingdom, XCMG demonstrates its commitment to enhancing its European ecosystem and providing top-notch customer service.

Major Developments in Turkey

One of the most significant milestones in this strategic approach is the inauguration of a new major operational center by HAKAN Machinery in Dilovası, Kocaeli Province. Located in the heart of Turkey's industrial corridor and near Istanbul, this facility plays a crucial role in XCMG's national service network. Its strategic location along major highways allows HAKAN to meet the needs of 80% of heavy industry clients in the Marmara region within an hour's economic radius. The integrated center combines sales, spare parts warehousing, and technical support, significantly reducing equipment delivery and service response times for local infrastructure companies. The successful launch was marked by numerous equipment sales, underscoring XCMG's effective resource synergy model with its partners.

Advances in Germany

In Northern Germany, the excavation equipment specialist Sönke Krey celebrated its 25th anniversary in Glückstadt by unveiling the first electric excavator, the XCMG XE215EV, in the German-speaking market. This launch exemplifies XCMG's commitment to providing zero-emission solutions that comply with the EU's strictest Phase V standards, promoting sustainable urban and infrastructure development. Emphasizing an exclusive partnership, Sönke Krey's founder proclaimed his trust in XCMG for excavation equipment, highlighting investments exceeding €2.13 million. The Phase V compliant XE215EV positions both XCMG and Sönke Krey at the forefront of complying with the EU's stringent environmental regulations.

Expansion in Southern Germany

To mark its 30th anniversary and three years of collaboration with XCMG, Rühle GmbH presented its comprehensive service offerings in the vital Stuttgart-Nuremberg economic corridor, grounded in XCMG's complete product range. Rühle's deep integration into the local landscape and its contributions to local employment were also recognized by regional authorities, strengthening its reputable standing within the community.

Innovations in the UK

In southern England, Octo, a dealer of XCMG products, successfully hosted an open house event centered on intelligent construction, showcasing the precision and efficiency gains enabled by the XE80E excavator equipped with the TX73 smart 3D guidance system. This showcased technology significantly enhances precision, reduces waste, and optimizes fuel consumption, directly improving productivity and economic parameters of projects. Live demonstrations illustrated notable reductions in resource errors and waste, reinforcing XCMG's commitment to providing cutting-edge technology to Europe. Furthermore, Octo pledged to rapidly support its network throughout Devon, Cornwall, Somerset, and Hampshire, showcasing the collaborative nature of this initiative.

Commitment to Compliance and Sustainability

These advancements align closely with XCMG's mission to deliver advanced and compliant technology to Europe. The company remains steadfast in adhering to European regulations and sustainability goals, ensuring that its product range is fully CE certified and actively developing comprehensive carbon management frameworks.

These developments exemplify XCMG's coordinated execution of its core strategy, focusing on in-depth localization within the European market with European partners. By empowering local partners with tailored resources and technologies—be it HAKAN's strategic logistics in Turkey, Sönke Krey's focus on electric solutions in Germany, or Octo's intelligent offerings in the UK—XCMG is firmly committed to expanding its capacity and presence across the continent alongside its European partners and customers.