#Cryptocurrency #Vienna #Austria #MiCAR #KuCoin EU

KuCoin EU Launches MiCAR-Compliant Crypto Platform for Europe

On January 28, 2026, at the distinguished Spanish Riding School in Vienna, KuCoin EU unveiled its newest initiative: a fully MiCAR-compliant cryptocurrency trading platform designed specifically for the European market. This major launch marks a significant advancement in regulated digital asset access across the continent, catering to users in 29 markets within the European Economic Area (EEA).

This newly introduced platform illustrates KuCoin's commitment to aligning its operations with Europe's strict regulatory demands while delivering a robust and user-friendly trading environment. Licensed as a Crypto-Asset Service Provider (CASP) under the Markets in Crypto-Assets Regulation (MiCAR) and under the watchful eye of Austria's Financial Market Authority (FMA), the platform is engineered to meet the evolving needs of modern digital asset traders.

This launch event was marked by remarks from KuCoin EU's Managing Directors, including Christian Niedermueller, Sabina Liu, and Audrey Lim, who highlighted the company's strategic focus on both regulatory compliance and user experience. Niedermueller expressed pride in reaching what they consider a foundational milestone but emphasized that this is merely the beginning. "With a solid regulatory base, we aim to continually adapt KuCoin EU to meet local user preferences and broader regional demands, thereby establishing a trustworthy digital asset ecosystem throughout Europe."

The gala also showcased a new partnership with renowned athlete Tadej Pogačar, a four-time Tour de France winner. This collaboration underscores shared values between KuCoin and Pogačar, emphasizing high performance, discipline, and long-term success. Liu articulated that the establishment of KuCoin EU is a strategic decision focused on long-term growth, highlighting the importance of meeting local regulations and aligning leadership with regional requirements.

"Europe is one of the most sophisticated financial markets globally,” Liu stated. “KuCoin EU was designed from the start to meet that high standard. We recognize that establishing a presence here involves understanding and responding to local needs, enabling us to grow responsibly and form strong partnerships across the region."

BC Wong, CEO of KuCoin, further elaborated on the company’s compliance-first strategy, positioning the launch of KuCoin EU as an integral part of their commitment to responsible innovation in the cryptocurrency sector. The decision to base the platform in Austria was encouraged by the country's forward-thinking regulatory framework, which is deemed essential for sustainable operations throughout Europe.

Users of KuCoin EU will experience a range of services tailored to their needs, including spot trading, EUR deposits and withdrawals, localized customer support, and special campaigns exclusive to the European audience. Following the launch, plans are already in motion for the gradual introduction of further products and services, enhancing the platform’s offerings in ways that resonate with local market demands.

In conclusion, KuCoin EU's official launch signals not only a new chapter for the company but also reinforces its stance as a leader in regulated cryptocurrency trading in Europe. Through its commitment to compliance, local adaptation, and user-centric development, KuCoin is poised to play a significant role in shaping the future of digital assets in the region.

About KuCoin EU
KuCoin EU Exchange GmbH, established to deliver top-tier digital asset services to users within the European Economic Area, is fully authorized as a Crypto-Asset Service Provider (CASP) under MiCAR regulations. Its operations are guided by principles of transparency, market integrity, and investor protection, ensuring a secure environment for all users.

For more information, visit www.kucoin.eu.

This article serves as a general marketing communication; please conduct thorough research before engaging in cryptocurrency investments, as they involve risks associated with high volatility.