#Japan #Tokyo #Rilakkuma #Chairoikoguma #Yuruyuru Pokapoka

New Additions to the 'Yuruyuru Pokapoka' Series

San-X Co., Ltd., based in Chiyoda, Tokyo, is excited to announce the launch of new items from the beloved 'Rilakkuma' series under the theme 'Yuruyuru Pokapoka.' Set to hit stores and online retailers in February 2026, the series welcomes three adorable new characters: Korilakkuma, Kiiroi Torii, and Chairoikoguma.

The 'Yuruyuru Pokapoka' series stands apart with its loose, rough touch and vibrant colors, making it a delightful addition to any collection. Fans can expect an array of charming products featuring the relaxed expressions of Rilakkuma and friends. The lineup includes eye-catching stationery, essential everyday fabrics, and cuddly plush toys, ensuring that the magic of Rilakkuma captures hearts everywhere.

Theme Overview

This series embodies a laid-back style that resonates well with both kids and adults, offering a mix of functionality and cuteness. The new additions, Korilakkuma, Kiiroi Torii, and Chairoikoguma, elevate the collection, providing even more options for fans to choose from.

Featured Products

Here’s a sneak peek at some standout items that will be released:

• - Clear Folder (6+1 Pockets) - Priced at 825 JPY (Tax Included)
• - Energel Ballpoint Pen 3C - Priced at 1,100 JPY (Tax Included)
• - A5 Flap Clear Folder - Priced at 440 JPY each (Tax Included)
• - B6SP Notebook - Priced at 605 JPY each (Tax Included)
• - Stickers (Waterproof & UV Coated) - Priced at 330 JPY each (Tax Included)
• - Mini Pouch - Priced at 880 JPY each (Tax Included)
• - Pouch (with Embroidery and Inner Pocket) - Priced at 2,200 JPY (Tax Included)
• - Tote Bag - Priced at 2,750 JPY (Tax Included)
• - Acrylic Keychain - Priced at 1,100 JPY (Tax Included)
• - Plush Mirror (with Carabiner) - Priced at 1,760 JPY each (Tax Included)
• - Plush Drawstring Bag - Priced at 1,980 JPY each (Tax Included)
• - Hanging Mascot Badge (comes with Safety Pin and Ball Chain) - Priced at 1,320 JPY each (Tax Included)
• - Plush Toy - Priced at 2,420 JPY (Tax Included)

About Rilakkuma

Rilakkuma is a bear costume character who lives with Kaoru-san, an office worker, along with friends Korilakkuma and Kiiroi Torii. The true identity of the character remains a mystery, but Rilakkuma's prime interests are food and snacks, particularly pancakes, omelets, pudding, and dango. Chairoikoguma, meanwhile, resides in the Honey Bear Forest and adds a unique charm to the group.

For further details on the new 'Yuruyuru Pokapoka' theme, visit the official Rilakkuma site here.

Celebrating Chairoikoguma's 10th Anniversary

In 2026, Chairoikoguma will celebrate its 10th anniversary with a special anniversary site, featuring daily challenges, a historical look back on past themes, and a four-panel comic series titled '#Koguma’s Honey Forest News.' Fans can also download exclusive 10th-anniversary wallpapers.

Visit the Chairoikoguma Anniversary site here.

About San-X

San-X has continuously created over 1,000 original characters, including Rilakkuma, Sumikkogurashi, and Tarepanda. Through a variety of products, licensing ventures, and events, San-X shares the quirky and heartwarming charm of its characters worldwide, proving that their appeal goes far beyond mere cuteness.

For more insights about San-X, click here.