New Hokkaido Hotcake
2026-07-07 03:24:58

New Hotcake with Butter Cream Made from Local Hokkaido Wheat Launches!

Hotcake with Butter Cream: A Tasty Delight



Seven-Eleven Japan is set to delight customers with its latest sweet treat, the "Hotcake with Butter Cream," launching on July 14. This mouthwatering dessert features Hokkaido's first-ever confectionery wheat, known as "Hokkaido Shiro," and will be available at stores across Hokkaido.

A proud local initiative



Hokkaido Shiro wheat was developed over many years at the Kitami Agricultural Experiment Station and produced by JA Kitasorachi. Its distinctive properties make it particularly suitable for creating delightful baked goods. Following the successful release of their initial product, the "Fluffy Thick-sliced Roll using Hokkaido Wheat and Milk," Seven-Eleven continues its commitment to local sourcing with this second dessert offering.

Characteristics of Hokkaido Shiro wheat



Unlike other types of wheat used primarily for noodles or bread, Hokkaido Shiro is light and fluffy, perfect for sweet treats. When prepared, it boasts a less sticky texture, achieving a wonderful mouthfeel. The hotcake becomes even more delicious when warmed, allowing the rich maple syrup to seep into the fluffy batter, while the butter cream nestled between the layers and on top melts deliciously into every bite.

A response to local demand



For years, the types of flour produced in Hokkaido have primarily catered to noodle and bread makers. There was a notable absence of high-quality cake flour until the introduction of Hokkaido Shiro, which has undergone extensive refinement. Seven-Eleven's previous offering, the Fluffy Thick-sliced Roll, received rave reviews, praised for its delightful volume and airy texture. Now, the company is thrilled to bring forth the hotcake, showcasing the amazing potential of this local wheat.

What Customers Can Expect



The "Hotcake with Butter Cream" is priced at 360 yen (tax included 388.80 yen) and emphasizes the fantastic qualities of Hokkaido wheat. The rich flavor offered by the butter, combined with the smooth and lush texture of the cream, creates a truly indulgent dessert option.

A Message from the Team



Developing these delicious sweets using exceptional local ingredients reflects our commitment to supporting Hokkaido and its fantastic agriculture. We hope to share the charm of Hokkaido Shiro with a wider audience through our products. Experience the comforting taste while enjoying a brand-new delight that we’ve created just for you!

Note: Prices may vary by store location, and certain items may not be available at all locations. Ensure to check the store for updates on availability and pricing.



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Topics Consumer Products & Retail)

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