Tourism Subsidy Support
2026-04-07 04:51:25

New Subsidy Support Program for Tokyo's Tourism Industry: Apply Now!

New Subsidy Support for Tokyo's Tourism Sector



As Tokyo continues to navigate the complexities brought about by global travel dynamics, the city has officially opened applications for a series of substantial subsidies aimed directly at enhancing the tourism industry. Starting April 7th, 2023, Navit Co., Ltd., headquartered in Chiyoda, Tokyo, will provide comprehensive support for businesses seeking to capitalize on these funding opportunities.

Overview of Available Grants


The Tokyo Metropolitan Government has announced several key subsidies designed to enhance the capacity and sustainability of tourism-related activities. Here are the highlights of these funding programs:

1. Inbound Improvement Support Subsidy


  • - Maximum Subsidy: ¥3,000,000
  • - Subsidy Rate: 50% of the project cost
  • - Eligibility: This subsidy is available for hotels, inns, restaurants, retail stores, experiential content providers, and tour operators operating within Tokyo.
  • - Application Period: From April 1, 2023, to March 31, 2024.
  • - Key Use Cases: Projects aimed at improving services for foreign visitors, including multilingual support, gastronomic site registration, training programs for staff, and enhancing public amenities.

2. Environmental Measures Promotion Subsidy


  • - Maximum Subsidy: ¥15,000,000
  • - Subsidy Rate: 66% of project costs for small enterprises
  • - Eligibility: Applicable to various tourism operators, service providers, and businesses that have established environmental initiatives.
  • - Application Period: From April 1, 2023, to February 26, 2024.
  • - Focus Areas: Initiatives that promote environmental responsibility, such as waste reduction and energy efficiency projects, are prioritized.

3. Accommodation Facility Management Capability Enhancement Subsidy


  • - Maximum Subsidy: ¥500,000
  • - Subsidy Rate: 75% of project costs for small enterprises
  • - Eligibility: Hotels or inns operating under the Ryokan Business Act for at least one year.
  • - Application Period: From April 1, 2023, to February 26, 2024.
  • - Improvement Scope: Grants can be utilized for facility upgrades that improve operational capacity and enhance guest experience, such as converting unused spaces into guest rooms or improving amenities.

At Navit, we are prepared to assist interested parties through the application process for these subsidies. By leveraging our expertise, businesses can increase their chances of securing financial support crucial for their growth strategies.

For those interested in exploring these opportunities, we have made our application support services readily available:

Moreover, for personalized assistance, don’t hesitate to reach out:
  • - Contact Information:
- Tel: 0120-937-781
- Email: [email protected]
- Hours: Monday to Friday 10 AM to 7 PM

These financial support schemes represent a significant opportunity for Tokyo's tourism sector. With assistance from Navit, businesses can navigate the application process and make the most of these grants to foster resilience and growth in a changing economy.

Let’s work together to keep Tokyo vibrant and welcoming for all visitors!


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Topics Consumer Products & Retail)

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