SOFTHYPHEN and Ocean Pacific Unite for Exciting New Collection Launch

Exciting Collaboration Between SOFTHYPHEN and Ocean Pacific

In an exhilarating union of style and surf culture, SOFTHYPHEN, a brand managed by MASH STYLE LAB, is thrilled to announce its collaboration with the legendary surf brand Ocean Pacific. This unique collection will debut on April 18, available at the SOFTHYPHEN flagship store, "THE HOUSE," the official online store, and at THE CONTEMPORARY FIX KYOTO.

A Dive into Surf History

Founded in the 1960s in California, Ocean Pacific quickly gained prominence as a surf gear brand. By the 1970s, it adapted to the evolving lifestyle of surfers, carving out a niche that transcended beach culture and resonated with urban streetwear enthusiasts. This collaboration with SOFTHYPHEN goes beyond mere fashion—it's a homage to a rich heritage.

Capsule Collection Featuring 90s Aesthetics

The collaboration focuses on revitalizing 90s aesthetics, particularly through the reimagining of tie-dye graphic T-shirts that capture the spirit of that iconic decade. Alongside these standout pieces, the collection includes corduroy shorts, a signature item from Ocean Pacific, designed for versatility whether at the beach or in town.

Innovative Designs and Materials

One of the highlights of this collection is the use of PEARTEX, Ocean Pacific’s original material, known for its lightweight feel. The long-sleeve tee crafted from PEARTEX is engineered for performance, offering superior stretch, moisture-wicking properties, and UV protection (UPF50+). This versatility makes it perfect not only for urban wear but also for water sports and activities.

The Collection Available for Purchase

Here's a glimpse of what to expect:

- TIE DYE GRAPHIC TEE - ¥13,200 (tax included)
- CITY SWIM CORDUROY SHORTS - ¥18,700 (tax included)
- RHOMBIC LOGO GRAPHIC TEE - ¥9,900 (tax included)
- BACK GRAPHIC TEE - ¥9,900 (tax included)
- SUN SHIELD HAT - ¥7,700 (tax included)
- PEARTEX CITY SWIM L/S TEE - ¥9,900 (tax included)

Where You Can Get It

Customers can access this exciting new collection starting April 18 at the following locations:

- SOFTHYPHEN "THE HOUSE"

Address: 3-12-14 Kita-Aoyama, Minato-ku, Tokyo, 2nd Floor
Phone: 03-6418-1460

- ONLINE STORE (Available from 11:30 AM)

SOFTHYPHEN Online Store

- THE CONTEMPORARY FIX KYOTO

Address: 605 Sai-anmae-no-machi, Shimogyo-ku, Kyoto, 7th Floor
Phone: 075-241-3066

For more updates and information on products, visit their Instagram.

This collaboration not only celebrates the vibrant spirit of surf culture but also reflects a modern approach to fashion that encourages creativity and self-expression. Don't miss out on these unique offerings that blend nostalgia with contemporary style!