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Are you struggling to generate leads despite implementing various marketing strategies? In the era of AI-driven information generation, businesses must prioritize credible information. The key to gaining trust lies in creating primary data, or original data generated by the company itself.

This webinar will delve into the case study of our successful "Research Release" strategy that resulted in over 1,000 leads in just a year. We will outline effective marketing strategies that are crucial for success in today's AI-driven search landscape.

The Importance of Primary Data

As AI-generated content becomes prevalent, the relative value of existing information diminishes. However, unique original research data and tailored analysis still hold substantial value across searches, media channels, and consumer interactions. This webinar will emphasize why producing original information is vital now more than ever.

Understanding the Research Release Strategy

During this session, we will share insights on how our company, Coale, successfully implemented the research release strategy. We will explore:
1. Theme Design: The methods and guidelines we followed to choose compelling themes.
2. Data Collection: Techniques employed to gather accurate and insightful data.
3. Lead Generation: How we transformed the research findings into actionable leads.

This process will be broken down into reproducible steps for attendees to utilize in their own marketing efforts.

Learning Outcomes from the Webinar

Participants will gain valuable insights including:

• - The significance of primary information and how to create it effectively.
• - Behind-the-scenes strategies that led to the acquisition of 1,000 leads in one year.
• - SEO and LLMO strategies that thrive in the age of AI.
• - Combining Public Relations and marketing into a cohesive strategy.

Who Should Attend?

This webinar is ideal for:

• - PR and communications professionals seeking innovative strategies.
• - B2B marketers aiming to boost their lead generation.
• - Anyone looking for new tactics in their marketing efforts.

Webinar Agenda

1. Understanding the Research Release Strategy
2. Coale’s Success Story
3. Strategies for Success in AI Search Era

Join us as we share comprehensive insights and showcase how to thrive in B2B marketing using the research release approach with Coale’s successful case study. Don't miss this opportunity to enhance your marketing strategy!

Event Details

• - Theme: Optimal Solutions for B2B Marketing - Examining Research Releases that Generated 1,000 Leads
• - Date & Time: April 22, 12:00 PM - 1:00 PM & April 23, 3:00 PM - 4:00 PM (JST)
• - Registration Deadline: April 23, 2:00 PM (JST)
• - Duration: 60 minutes
• - Participation Fee: Free
• - How to Join: Online via Zoom (Zoom URL will be sent before the event)

Organizers

Coale Inc. and PRIZMA Inc.

Speaker Profiles

• - Masato Okuwaki: CEO of Coale, a digital marketing expert with extensive experience in leading innovative marketing projects.
• - Koki Sugimoto: CEO of PRIZMA, an expert in B2B and B2C marketing strategies with a focus on brand promotion.

Explore new marketing approaches with us! Register for free here: Sign Up