#Japan #Nagano #Seven-Eleven #Local Cuisine #Nagano, Yamanashi

Taste the Essence of Nagano and Yamanashi

In a bid to promote local flavors and culinary culture, Seven-Eleven Japan is launching a special initiative from June 17 to 30. The event, titled 'Nagano Yamanashi Delicious Collection', will introduce eight unique products that showcase the high-quality ingredients of these regions. This initiative is part of a nationwide campaign that aims to celebrate regional cuisines across 11 designated areas in Japan.

A Fair with a Purpose

This fair, scheduled over a 14-day period, emphasizes local farming and culinary traditions, tapping into the rich gastronomical heritages of Nagano and Yamanashi. The overarching theme, 'Japanese Food & Regional Cuisine Showcase', seeks to not only highlight the deliciousness of these local products but also to engage with the community in addressing regional challenges such as sustainable production and local economic support.

The fair is more than just a collection of delicacies. It reflects Seven-Eleven Japan's commitment to creating a societal sense of community. Through four core visions—health, region, environment, and human resources—the fair particularly focuses on fostering a society that thrives together with local communities.

The Products that Represent Local Riches

1. WASABI Rice Ball

• - Price: ¥158 (Tax inclusive)
• - Launch Date: June 17
• - Description: This rice ball features authentic Azumino grown wasabi, renowned for its fresh, zesty flavor.

2. Yamanashi Mixed Rice Balls

• - Price: ¥138 (Tax inclusive)
• - Launch Date: June 17
• - Description: Incorporating favorites from Yamanashi’s Fujiyoshida city, this onigiri is inspired by local side dishes.

3. Shinshu Yams and Soba

• - Price: ¥480 (Tax inclusive)
• - Launch Date: June 17
• - Description: A delightful soba dish made with Shinshu’s premium buckwheat, served with a delicious tororo dipping sauce.

4. Summer Hoto Noodles (Ozara Style)

• - Price: ¥598 (Tax inclusive)
• - Launch Date: June 17
• - Description: A traditional Yamanashi dish served cold with a flavorful warm soy sauce dip.

5. Azumino New Onion Salad with Tuna

• - Price: ¥238 (Tax inclusive)
• - Launch Date: June 17
• - Description: A refreshing salad of sweet, crisp Azumino onions paired with savory tuna and fragrant shiso.

6. Addictive Cabbage & Tuna Delight

• - Price: ¥238 (Tax inclusive)
• - Launch Date: June 17
• - Description: Fresh Yamanashi cabbage tossed in a unique sauce, perfect as an appetizer.

7. Shinshu Cream Cheese Dessert

• - Price: ¥230 (Tax inclusive)
• - Launch Date: June 17
• - Description: An indulgent dessert made with premium Shinshu cream cheese, known for its rich flavor.

8. Yuzu Jelly from Fujikawa

• - Price: ¥240 (Tax inclusive)
• - Launch Date: June 17
• - Description: A refreshing traditional sweet made with aromatic yuzu from Yamanashi.

Addressing Local Challenges

The fair also takes a proactive stance in addressing local agricultural issues. For instance, the wasabi rice ball utilizes wasabi leaves, which would typically be wasted. This not only contributes to sustainability but also showcases the company's commitment to local ingredients. Likewise, by utilizing locally-produced cream cheese, Seven-Eleven aims to support struggling dairy farmers amid decreasing milk consumption rates.

Conclusion

The Nagano Yamanashi Delicious Collection is more than just a culinary showcase; it's a heartfelt celebration of local culture, sustainability, and community spirit. To fully appreciate and enjoy these rich flavors, the company invites all to participate in this unique event. Not only will you be tasting delicious food, but you'll also be embracing the essence of what makes these regions truly special. Don’t miss out on this delightful opportunity to discover and savor the flavors of Nagano and Yamanashi.