Enjoy Special Discounts on Craft Boss and Starbucks at FamilyMart
As inflation continues to squeeze budgets, FamilyMart, a leading convenience store chain in Japan, is stepping up to offer its customers better value during its 45th-anniversary celebration. From May 19 to June 1, customers can enjoy a special discount of 50 yen off when purchasing a bottle of either Craft Boss or Starbucks® COFFEE OF THE DAY, along with one item from the Famimal Bakery.
This campaign is part of the "45th Anniversary Great Appreciation Festival," which emphasizes the theme of "the best little savings." With over 16,400 FamilyMart stores nationwide, a wide range of products—including drinks, chicken, rice balls, and breads—are included in this initiative aimed at supporting customers in their daily lives.
Perfect Pairings for Busy Lifestyles
In today’s fast-paced world, consumers are increasingly looking for options that save time and enhance convenience, commonly referred to as 'time performance' or "タイパ" in Japanese. The combination of Craft Boss and Starbucks beverages with Famimal Bakery items is designed to cater to these needs. The drinks serve as perfect companions for a quick desk snack, fitting seamlessly into busy work and household schedules. This promotion encourages customers to shop smart while enjoying the delicious companionship of quality beverages and bakery goods.
A Taste of Success: Craft Boss Collaboration
The collaboration with Craft Boss has been met with overwhelmingly positive feedback, with previous limited-time products selling approximately 2 million units. In this third installment, FamilyMart introduces the 'BOSS生コッペパン(Double Cafe Latte),' a delightful treat combining soft, coffee-flavored bread with luscious cafe latte cream and whipped topping. This new item not only enhances the nostalgic appeal of the popular '生コッペパン' but also aligns perfectly with the flavors of Craft Boss's coffee offerings.
Brand Highlights: Craft Boss and Starbucks
- - Craft Boss: Marketed as a high-quality beverage offering, Craft Boss has maintained its reputation for flavor and broad appeal across various demographics. By employing advanced extraction methods and mixing techniques, Craft Boss provides a coffee experience that transcends age and occupation.
- - Starbucks® COFFEE OF THE DAY: This line aims to elevate daily moments for its consumers, aspiring to be the go-to bottled coffee that brings a sense of occasion to every sip, with robustness akin to that found in a café.
Promotion Details
- - Campaign Period: May 19 – June 1, 2026
- - Eligible Products: 500ml bottles of Craft Boss (Black, Cafe Latte, Italiano, Milk Latte) and 480ml bottles of Starbucks® COFFEE OF THE DAY (Black, Cafe Latte), alongside all products from Famimal Bakery.
Each eligible set (one drink and one baked item) will enjoy a 50 yen discount. Customers can choose their favorite beverages and baked goods to experience perfect pairings at a reduced price.
Conclusion
This exciting promotion by FamilyMart not only celebrates its 45th anniversary but also delivers value and quality to customers. Take advantage of these time-limited deals and enjoy delicious pairings of Craft Boss and Starbucks drinks with Famimal Bakery products, all while supporting your daily routines. Visit your nearest FamilyMart store and embrace the savings!