KSECRET SEOUL 1988 Cultivates a New Market with Costco Launch Across the U.S.

KSECRET SEOUL 1988 Launches in Costco Across the U.S.

On May 1, 2026, KSECRET SEOUL 1988, a prominent K-beauty brand renowned for its innovative fusion of traditional Korean ingredients and modern dermatological technology, announced its official launch at 227 Costco locations nationwide. This strategic expansion highlights the brand's commitment to delivering high-quality skincare products that resonate with consumers seeking effective and transformative skincare solutions.

The introduction of KSECRET at Costco marks a significant milestone for the brand, which is celebrated for offering products that not only deliver noticeable results but also honor the rich heritage of Korean beauty rituals. The KSECRET product lineup incorporates powerful elements like the retinal liposome formula, which is designed to enhance skin texture and tone while minimizing irritation compared to traditional retinol products.

Among the featured products launching at Costco is the new KSECRET SEOUL 1988 Serum Retinal Liposome 2% + Black Ginseng, packaged in a specially designed 50ml double set at a price point of $35.99. This serum stands out for its integration of black ginseng, a revered traditional ingredient known for its potent antioxidant properties. Users can expect improvements in skin texture and fine lines within just 14 days, thanks to the combination of advanced liposome technology and the time-honored benefits of ginseng.

Sohee Lim, Global Marketing Lead at KSECRET, expressed excitement about bringing the brand's offerings to Costco members across the United States. She noted, "Our retinal serum has already gained significant traction among TikTok users, and this collaboration with Costco allows us to provide a more accessible experience to American consumers. By partnering with Costco, we are eager to transform the skincare routine into a joyful ritual, enhancing confidence in natural beauty."

Since its inception in 2024, KSECRET SEOUL 1988 has experienced a meteoric rise in popularity, accumulating over 2 billion views on TikTok and inspiring nearly 400,000 videos, solidifying its status as a viral favorite in the K-beauty market. The brand's ethos emphasizes the merging of historical beauty practices with modern scientific advancements, ensuring that consumers receive both effective results and a connection to their cultural roots.

The launch at Costco is set against the backdrop of a growing trend where consumers are increasingly drawn to skincare products that deliver real results backed by genuine customer testimonials. KSECRET's expansion into U.S. retail represents the brand’s dedication to maintaining quality while catering to a rapidly evolving market.

Costco members will find KSECRET products available in select stores nationwide starting from April 20, 2026, allowing them to immerse themselves in the vibrant beauty culture of Seoul and experience the transformative potential of KSECRET’s innovative formulations.

KSECRET SEOUL 1988 continues its mission of bringing the spirit of Korean tradition into contemporary skincare, aiming to empower individuals with smoother, clearer, and more radiant skin. As the brand further establishes its presence in the U.S. market, it invites consumers to join the K-beauty revolution and explore skincare routines that reflect both simplicity and effectiveness.