#Japan #Toyohashi #Aichi #BAGEL & BAGEL

A Flavorful Pop-Up Adventure Awaits in Toyohashi!

The much-anticipated BAGEL & BAGEL Everyday! pop-up event is set to take place at the Toyohashi Station Building, Calmia, in Aichi Prefecture from September 24 to September 30, 2025. Hosted by subsidiary company Altego, part of the JFLA Holdings family, this event holds an exciting promise for both locals and visitors alike.

Event Details

Located on the second floor of the Calmia food market event space at Toyohashi Station, this pop-up will showcase an assortment of 15 different types of bagels and 7 types of muffins, all designed around the concept of incorporating bagels into daily life, making them accessible anytime and anywhere.

Selling Period and Prices

• - Event Date: September 24 - September 30, 2025
• - Operating Hours: According to the facility's hours of operation
• - Pricing:

- Individual bagels: 230 yen each (tax included)
- Set of 5 bagels: 1,000 yen (tax included)
- Set of 10 bagels: 1,900 yen (tax included)
- Individual muffins: 250 yen each (tax included)
- Set of 3 muffins: 600 yen (tax included)

The special offer allows guests to enjoy a variety of flavors, perfect for a morning breakfast or an afternoon snack. The BAGEL & BAGEL Everyday! concept aims to introduce bagels as everyday essentials, transforming the way we think about our meals.

About BAGEL & BAGEL Everyday!

BAGEL & BAGEL Everyday! is not just a brand but a lifestyle choice, encouraging everyone to enjoy bagels as a familiar staple within their meals. It stands as the sister brand to BAGEL & BAGEL, known for its commitment to quality and taste. The concept defines itself through its mission: to provide bagels that are convenient and easy to enjoy at any time.

For those interested in learning more, visit the official BAGEL & BAGEL Everyday! website.

About Altego

Altego, founded in Chuo, Tokyo, operates numerous cafes and franchises, focusing on bagels and baked goods. With 66 stores as of June 30, 2025, the brand quickly establishes itself in the fast-casual dining sector. Altego thrives on delivering high-quality baked goods while ensuring that the bagels maintain their chef-inspired essence.

• - Location: 1-5-6 Kakigaracho, Chuo, Tokyo, Japan
• - CEO: Shusaku Higaki
• - Business Focus: Manufacturing and selling bagels and pastries, restaurants, cafes, and FC operations.
• - Website: Altego

About JFLA Holdings

JFLA Holdings is another pillar of the food industry in Japan, making its mark by producing and distributing dairy products, liquors, condiments, and gourmet ingredients. With a strong commitment to quality, their operations extend into managing restaurant franchises and establishments.

• - Location: 1-5-6 Kakigaracho, Chuo, Tokyo, Japan
• - CEO: Shusaku Higaki
• - Business Focus: Manufacturing and sales in various food categories, including high-end ingredients and wines, alongside operating restaurant franchises.
• - Website: JFLA Holdings

Join us at Toyohashi's Calmia station from September 24 to September 30, 2025, to indulge in the delicious offerings of BAGEL & BAGEL Everyday!. Whether you opt for a variety of bagels to take home or a fresh muffin to enjoy on the spot, this pop-up provides an unmissable experience for all food lovers!