#Japan #Tokyo #advertising compliance #ad-vis #Univis Law

Major Update of 'ad-vis': Enhancing Advertising Compliance Across Industries

Univis Law Office, located in Minato, Tokyo and led by attorney Kuntarou Yabuki, has introduced significant enhancements to its advertising compliance app, 'ad-vis' (available at ad-vis website). This extensive update aims to provide comprehensive support for advertising compliance checks in various sectors, offering tools that assist businesses in identifying advertising risks and ensuring adherence to legal guidelines.

New Features and Enhancements

With the latest upgrade, ad-vis now includes a new category for "Other Products and Services," allowing users to analyze advertising for a broader range of items that may not fit traditional category definitions. In addition to this new category, focus areas for complex industries such as "Esthetics" and "Over-the-Counter Drugs" have been added, broadening the app’s capabilities.

Industry-Specific Analysis Feature

One of the standout features of the update is the new type selection function. This feature enables users to switch confirmation perspectives according to the industry they are dealing with. For example, in the medical clinic sector, the app can assess advertisements differently based on whether they are categorized as pre- or post-restriction. Similarly, nutritional products can be categorized and analyzed based on specific types, such as general food, health food, or functional food, allowing for more nuanced checks and relevant analyses.

Analyzing 'Other Products and Services'

The introduction of the 'Other Products and Services' category expands the app’s analytical capabilities to all sorts of goods and services. Unlike previous categories that relied on specific industry guidelines, this new feature checks compliance based on past disciplinary cases published by the Consumer Affairs Agency. By evaluating similar past cases, users can identify common advertising risks more accurately and make necessary adjustments to their representations.

Identification of Missing Expressions

Another significant enhancement is the addition of a feature for identifying missing expressions in advertisements. This tool aids users in confirming whether necessary disclosures are present in their advertising materials, helping to standardize the verification process and reduce potential oversights. This feature currently covers industries such as cosmetics, real estate, and insurance.

Improved OCR and Processing Speed

The processing speed and accuracy of the 'Analyze by File' function have also been significantly enhanced. The OCR capabilities now handle large PDF files much faster, improving the overall user experience and allowing for reliable analyses of complex documents. For instance, a typical large PDF that used to take around ten minutes can now be analyzed in about ten seconds, streamlining workflow for users.

About 'ad-vis'

'ad-vis' allows users to input advertisement text directly, upload advertisements, or even analyze entire website URLs for compliance checks. The tool is designed to assist businesses in adhering to advertising laws and guidelines, promoting efficiency in advertising review processes. Since its official release in December 2025, about 20 firms have already adopted the app, leveraging it for initial checks and discussions regarding their advertising strategies.

Future Developments

Univis Law Office is committed to continuing the expansion of 'ad-vis' capabilities. The latest update marks a significant step towards facilitating broader industry compliance and reducing advertising disputes for businesses and advertising professionals alike. Future plans include further enhancement of features, the continuous expansion of the industry coverage, and the refinement of analytical frameworks to assist users in their advertising endeavors.

Univis Law Office Overview

• - Office Name: Univis Law Office
• - Chief Attorney: Kuntarou Yabuki
• - Established: April 2018
• - Headquarters: 3-8-8 Toranomon, Minato, Tokyo, NTT Toranomon Building 6F
• - Website: Univis Law Website
• - Service Page: ad-vis Service Page

For press inquiries, please contact:
Univis Law Office, ad-vis Team
Phone: 03-6459-0267
Email: [email protected]

Note: The details provided in this press release reflect the most current information as of the announcement date.