Introducing Bodoge Mania: A New Apparel Brand for Board Game Lovers

Explore the Exciting Launch of Bodoge Mania

A new era for board game enthusiasts is here as the apparel brand "Bodoge Mania™️" has officially launched. Developed through a partnership between the analog game manufacturer "TRYBE" and the Z-generation-focused marketing agency "Boku to Watashi to Kabushikigaisha," this brand has designed products tailored specifically for board game lovers. The first items to debut are a stylish logo T-shirt and a practical acrylic keychain, slated for release on June 1, 2026.

Bodoge Mania's First Release

The brand is set to debut its first products at the Game Market 2026 Spring event on May 23 and 24, providing an exclusive first look at these exciting new items.

Logo T-Shirt

This logo T-shirt is designed to be worn at board game gatherings or events, allowing fans to subtly showcase their love for board games. Featuring the iconic "Bodoge Mania™️" logo on the chest, it communicates a passion for gaming in a trendy and unobtrusive way. Feedback from the board game community has been overwhelmingly positive, with comments such as:

- "It’s awesome that you can instantly tell who loves board games when they wear this!"
- "The person in this shirt probably has some serious game skills!"
- "I can’t wait to wear my Bodoge Mania shirt to Game Market!"

Acrylic Keychain

This acrylic keychain, featuring a clasp for easy attachment to bags or pouches, allows for everyday use while proudly displaying the Bodoge Mania logo. It's compact yet stylish, making it a perfect accessory for fans wanting to express their hobby even in daily life. Many board game enthusiasts have shared their appreciation:

- "I always wear it visibly to show off my love for board games!"
- "There aren’t many practical board game accessories like this, so I’m really grateful!"

Product Details:

- Logo T-Shirt

- Price: ¥4,400 (tax included)
- Sizes: L / XL
- Colors: Black / White
- Purchase link: Bodoge Mania T-Shirt
- Note: Limited quantity, reprints undecided

- Acrylic Keychain

- Price: ¥660 (tax included)
- Colors: White / Black
- Purchase link: Bodoge Mania Keychain
- Note: Limited quantity, reprints undecided

Pre-Launch Sales

For those eager to get their hands on these items earlier, Bodoge Mania will be participating in the Game Market 2026 Spring event at Makuhari Messe, held on May 23 and 24. Attendees can purchase the first batch of merchandise at event-exclusive prices and will receive a free sticker with any purchase!

Event Details:

- Location: Makuhari Messe Exhibition Hall 3–6
- Dates: May 23 (Saturday) and May 24 (Sunday)
- Booth Number: Area-23
- Event Link: Game Market

About Boku to Watashi to Kabushikigaisha

Boku to Watashi to Kabushikigaisha is a marketing firm targeting Gen Z, specializing in emotional marketing, known as "Emo Marketing®". They offer a range of services from insight research to promotional strategies, creating campaigns that resonate with the modern youth. More than just a marketing company, they embody a wellness culture, promoting innovative work-life practices such as remote work and unique team-building activities.

About TRYBE

TRYBE is an analog game manufacturer catering to the digital native generation, founded to bridge the communication gap between tech-dominated interactions and true social experiences. Bringing a fresh perspective, they are committed to crafting exciting analog games that connect people.