A New Adventure Awaits at Sumikko Gurashi Play Studio
On September 3, 2025, the new Sumikko Gurashi Play Studio, located in Katsushika at Mark IS Kanamachi, will officially open its doors to fans. This exciting venue, collaboratively developed by San-X Co., Ltd., Bandai Namco Experience, and Bandai Namco Amusement, allows visitors to immerse themselves in the adorable world of Sumikko Gurashi and engage in various activities that celebrate the beloved characters.
The Sumikko Gurashi Play Studio is set to be the largest location of its kind, featuring a range of new activities, including a camping area with attractions like a watermelon seesaw and a polar bear pizza oven. These unique setups reflect the charming aesthetics that Sumikko Gurashi is known for, providing visitors with endless opportunities for fun and play.
One highlight of the grand opening is the introduction of a brand-new exclusive plush toy, the
Shrimp Fry Tail. This special plush, adorned with distinct apron designs, will be available only within the play studio. Children can enjoy role-playing while wearing matching aprons, creating a delightful atmosphere filled with imagination and creativity.
Grand Opening Campaigns
To celebrate the grand unveiling, the play studio will offer several exciting promotional events. In the second wave of opening campaigns, shoppers at the merchandise area will receive an original shopping bag, limited to the first 1,000 customers. Importantly, access to the merchandise area is available to everyone, even those who do not enter the play studio.
The first wave of the opening promotion includes an exclusive design sticker for children who enter the venue. These limited-edition stickers feature original art representing the studio, and each child aged 0 to 12 years will receive one upon entry. It serves as a perfect keepsake from their visit, symbolizing the fun and adventures experienced at the play studio.
Visitors can also choose from two original merchandise plans. The first option includes a special limited edition plush toy as part of the entry ticket, allowing guests to select from six delightful designs for an additional fee. The second plan offers an original acrylic keychain, also available as a limited-run item celebrating the studio's 2nd anniversary. Both options promise to enhance the experience for children and families.
Reservation and Venue Details
Reservations are required to enter the Sumikko Gurashi Play Studio, ensuring a smooth experience. Guests can book their slots via the official website. The location opens at 10:00 AM and closes at 7:00 PM, with the last admission at 6:30 PM. It is recommended to secure reservations early, as spaces may fill quickly.
Located in Katsushika, Tokyo, the facility spans 202.50 square meters and is designed exclusively for children aged 0 to 12, creating a safe and fun environment accompanied by parents or guardians. The play studio seeks to excite fans of all ages by creating a space where they can fully relish the world of Sumikko Gurashi.
With upcoming events, such as the new
Sumikko Gurashi movie set to release on October 31, 2025, expectations are high for fans of this beloved franchise. This new play studio opening is more than just an attraction; it’s a gateway to lasting memories filled with laughter and joy.
For more details, you can visit the
official website. Stay updated with the exciting world of Sumikko Gurashi and take part in the unforgettable experience that awaits at the new play studio.