#Japan #Tokyo #AKIHABARA #GiGO #REAL AKIBA

A New Chapter in Entertainment: GENDA GiGO and REAL AKIBA Join Forces

In a groundbreaking move for the entertainment landscape in Japan, GENDA GiGO Entertainment, headquartered in Minato, Tokyo, has announced a capital and business alliance with REAL AKIBA, renowned for its diverse roster of artists including REAL AKIBA BOYZ, fhána, and DOES. The agreement is aimed at creating exciting new events and products that resonate with fans across various entertainment sectors.

Overview of the Partnership

GENDA GiGO Entertainment, led by President Kazuhiro Ninomiya, operates with the vision of "Igniting the World with ASOBI". Focused on delivering real entertainment experiences, the company is dedicated to creating thrilling encounters that engage all five senses. On the other hand, REAL AKIBA, under CEO Keita Sakakibara, aspires to project the culture of Akihabara—dance, music, and much more—on the global stage, aiming to build an entertainment brand loved worldwide for its diverse content related to anime, otaku, and dance.

The partnership brings together the strengths of both companies: the expansive network of over 400 GiGO entertainment centers nationwide and the vibrant talent pool from REAL AKIBA, which includes more than 150 artists and several creative companies. This fusion aims to enhance the development of new IP products and services, stimulating the passions of fans by cultivating innovative entertainment offerings.

Spotlight on Upcoming Events

Set for June 22, 2025, from 12:45 to 13:15, the partnership will be featured during the GiGO EXPO ZERO event at Belsal Akihabara. Ninomiya and Sakakibara will reflect on their collaborative journey and discuss the exciting developments that are to be launched through this alliance. The event underscores the commitment of both companies to foster enduring relationships with fans and extend their reach in the entertainment industry.

Event Details Here

Comments from the CEOs

Keita Sakakibara, CEO of REAL AKIBA:

He expressed excitement about leveraging their strengths in planning, production, and influencer marketing across GiGO’s network. By utilizing a robust influencer network appealing to Generation Z and Alpha, he believes that they can effectively showcase the thrilling experiences available at GiGO locations and breathe new life into Akihabara. Additionally, he emphasized the utilization of raised funds to further invigorate Akihabara and hinted at plans for establishing a new entertainment hub in the area.

Kazuhiro Ninomiya, President of GENDA GiGO:

He stated that the collaboration stems from a strong belief in REAL AKIBA’s potential for growth. Over the years, the two companies have developed a solid relationship through artist collaborations and various events. Ninomiya looks forward to harnessing the allure of REAL AKIBA’s artists for merchandise development and to explore a range of promotional strategies, including plans to take Akihabara culture to international heights through GiGO’s future overseas locations.

About REAL AKIBA

• - Name: REAL AKIBA Co., Ltd.
• - Location: 1-18-19 Sotokanda, Chiyoda, Tokyo, 7F, 8F Shin Akihabara Building
• - CEO: Keita Sakakibara (Keitan/REAL AKIBA BOYZ)
• - Founded: September 2024
• - Business: Planning, Production, and Marketing of Entertainment Content
• - Website: realakiba.co.jp

More Information on GiGO

• - Official Website: gendagigo.jp
• - GiGO Store Official URL: tempo.gendagigo.jp
• - GiGO on X: x.com/GENDA_GiGO

Conclusion

As both companies look forward to merging their creative forces and industry expertise, this partnership aims not just to reshape the entertainment experience in Japan but also to enhance the global appreciation of Akihabara culture. Their commitment to innovation and fan engagement promises an exciting future for audiences everywhere.