Adidas has recently launched its brand new sneaker model, TEKWEN, inspired by the slim-soled silhouette of Taekwondo shoes. This latest creation was unveiled through a campaign featuring actress Asami Usuda, which will be prominently showcased from June 19, 2025, at all ABC-MART stores and online. The TEKWEN sneaker is defined by its minimalist design, prioritizing aesthetic appeal over mere functionality, making it the perfect choice for contemporary lifestyle fashion.
In an age where style meets practicality, the TEKWEN sneaker stands out as a stylish yet functional option. Its design embodies the grace and elegance associated with martial arts, specifically Taekwondo, and merges athletic traditions with modern fashion sensibilities. The TEKWEN is equipped for everyday wear while delivering a lightweight feel and a refined minimalist silhouette ideal for any lifestyle.
The campaign's aesthetic is captured through a LOOKBOOK featuring four different color variations and styles, each reflecting the sneaker's unique focus on effortless individuality. Usuda’s enchanting and natural beauty enhances the campaign's message, illustrating how TEKWEN can make it easy to be oneself without unnecessary pretension. The film titled 'One Mile, One Fit' debuted simultaneously on a dedicated landing page, further articulating the sneaker's core message.
Interview with Asami Usuda
In a recent interview, actress Asami Usuda shared some insights about her experience during the shoot and her personal fashion philosophy:
Q: How did you feel after the shoot?
- - "I felt really good working with the team because we all share a passion for fashion. Being around people I admire during the shoot was enjoyable."
Q: What impressions did you have while trying on the TEKWEN?
- - "I found them lightweight and incredibly easy to slip on, blending the comfort of sneakers with the ease of sandals. They embody both comfort and style seamlessly."
Q: What does 'effortless style' mean to you?
- - "I think it starts with choosing what you love. Instead of having a casual attitude about any style, it’s about making clear choices about what resonates with you."
Q: Which of the four available colors speaks to your current mood?
- - "Definitely black. It goes well with any outfit and gives a light, sharp impression that aligns perfectly with my current vibe."
Q: What significance do short outings hold for you?
- - "Whether it's grabbing coffee or enjoying tea while my daughter and I take a stroll, even simple outings feel elevated while wearing TEKWEN."
Q: How do you define your 'me time'?
- - "I find tranquility in nature, but on a daily basis, my time focusing on fitness through walks or gym sessions become that time of self-care for me."
Q: What does it mean for you to be 'in balance'?
- - "Being in tune with my mind and body. It's important to feel fulfilled and compensate for what's missing in life - that’s the ideal state."
Q: What comes to mind when you hear 'the beauty of presence'?
- - "There are endless types of beauty when you view it through the lens of individuals."
Q: When did you start to appreciate your own presence?
- - "I’m often struck by the beauty of people and things in stillness. I believe presence can captivate someone completely."
Product Details
- - Product Name: TEKWEN
- - Available Colors: Matte Silver/Off White/Core Black, Pale Mauve/Off White/Gum, Core Black/Footwear White/Core Black, Footwear White/Core Black/Core Black
- - Sizes: 22.0cm to 28.0cm (in 0.5cm increments)
- - Price: ¥7,150 (including tax)
About Asami Usuda
Asami Usuda is recognized for her roles in various prominent films and television dramas, including 'Pumpkin and Mayonnaise' (2017) and 'The OL Diary' (2020). She has also won the Best Supporting Actress Award at the 39th Yokohama Film Festival for her performance in 'The Acts of a Fool' (2017).
Company Overview
- - Company Name: ABC-Mart, Inc.
- - CEO: Minoru Noguchi
- - Location: 1-3-1 Azabudai, Minato-ku, Tokyo, 106-0041, Japan
- - Founded: June 6, 1985
- - Business Description: Retail of shoes, clothing, and miscellaneous items, as well as product planning, manufacturing, and sales of footwear.
Customer Inquiry Contact:
- - Phone: 0120-936-610
- - Support Hours: 10:00 AM - 5:00 PM (Monday to Thursday)