#None #Paris #Haier #Roland Garros #Clay Court

Haier Elevates Youth Tennis and Fan Engagement at Roland Garros 2026

On June 2, 2026, Haier, the world's leading home appliance brand for 17 consecutive years, hosted the Haier Fans Club event at the esteemed La Faisanderie in Stade Français, Paris. This event coincided with the fourth year of Haier’s collaboration as the official partner of Roland Garros, where they organized the Haier Clay Court Open. This youth tennis tournament focused on the best talents aged 12 to 15 from the Paris region.

The competition featured young players demonstrating their skills on clay in a format reflective of professional play. The singles events concluded with Victor de Bure and Victoria Andrieu claiming the top titles, showcasing the promising talent of the local youth.

Wang Meiyan, Vice President and Chief Brand Officer of Haier, emphasized, "The Haier Clay Court Open offers a competitive day on clay for outstanding junior players from around Paris, along with tickets to the Roland Garros finals. This is a clear and significant reward that sets a standard we uphold in all our sports partnerships. After four years of our collaboration with Roland Garros, the Haier Fans Club is a key component of our engagement with the tournament, bringing the same spirited atmosphere to fans throughout the city."

The Haier Clay Court Open is part of a broader fan engagement program that reflects the company’s commitment to creating meaningful experiences beyond brand visibility, providing tangible value to local communities. Throughout Roland Garros 2026, Haier will showcase its flagship line of smart home appliances on-site, including refrigerators, wine coolers, dishwashers, washing machines, and smart kitchen appliances. Attendees will have the opportunity for hands-on experiences with Haier’s latest premium product range.

In addition to product exhibitions, the company is setting up a temporary installation at Place de la Concorde starting June 3, featuring a global photo exhibition that highlights communities of Haier fans worldwide. As the official partner of both Paris Saint-Germain and Liverpool FC, Haier will also provide football-themed interactive fan experiences at the venue, thus bridging its partnerships in tennis and football at one central location in Paris.

Sports present a powerful strategic platform for brands, enabling them to authentically connect with consumers and breathe life into their core philosophies. By harnessing universal values such as excellence, perseverance, and human potential, sports create meaningful emotional connections that enhance brand experiences beyond traditional marketing approaches. This philosophy underpins Haier’s long-term sports marketing strategy, which has seen the brand systematically build a diverse ecosystem of engagement across various sports, including basketball, tennis, football, badminton, cricket, motor racing, hockey, volleyball, and more.

Through strategic partnerships with major events, impressive brand activations, and long-term community initiatives, Haier has established deep and authentic relationships with consumers on both global and local markets. By tying its brand to the spirit of competition and success, Haier strengthens its position as a progressive, performance-driven lifestyle brand that resonates with consumers striving for excellence in all areas of life.

For more information about Haier's other exciting sporting events, visit Haier's official website.

About Haier

Founded in 1984, Haier Group is a leading global provider of better living solutions and digital transformation, with a mission of "More Creativity, More Options." The company has established 10 research and development centers, 35 industrial parks, and 173 manufacturing plants, achieving global revenues of $59.8 billion in 2025. For eight consecutive years, Haier has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands. Additionally, for 17 years, it has topped Euromonitor's report on Global Major Home Appliance Brands. Haier has eight listed companies, with its subsidiary Haier Smart Home being featured among Fortune Global 500 companies and Fortune's Most Admired Companies worldwide.