True Classic Men's Apparel Set to Launch in Target Stores Across the US
True Classic, recognized as the fastest growing direct-to-consumer menswear brand, is embarking on an exciting new chapter as it expands its retail operations to 460 Target stores across the United States. This strategic initiative is part of True Classic's plan to enhance its omni-channel presence, allowing a broader audience to experience their high-quality apparel.
Since its inception in 2019, True Classic has seen remarkable growth, reaching over $500 million in revenue in just 4.5 years, and servicing more than 4 million customers across 192 countries. Founded by Ben Yahalom, the brand specializes in redefining men's everyday essentials while emphasizing style, comfort, and versatility.
The expansion into Target comes after True Classic successfully opened multiple retail locations in nine major markets across the U.S. in the past year. "The demand from customers eager to engage with our brand in person has been phenomenal since we opened our first retail store in 2023," said Ben Yahalom, the CEO of True Classic. He expressed excitement over the partnership with Target, which ensures that customers can easily access high-quality products at competitive prices.
Beginning in early December, Target customers can shop for True Classic's popular Short Sleeve Classic Crew, which is available in both individual and customizable bundles. This hoodie comes in various colors including Black, White, Navy, Carbon, and Military Green, catering to diverse style preferences.
True Classic’s commitment goes beyond business success; the brand is deeply rooted in philanthropy. Each month, the company donates over 40,000 T-shirts to aid homeless veterans, shelters, and schools. Since July 2024 alone, True Classic has distributed more than 250,000 shirts, demonstrating their dedication to social responsibility. Their philanthropic efforts also extend to support projects like the Tiny House Initiative, which provides assistance to those in humanitarian crises, and educational aid by fulfilling teacher wishlists.
For those interested in experiencing True Classic's offerings, their website features a store locator to find retail partners nearby. As the brand continues to grow and innovate, their mission remains clear: to help men look good, feel good, and do good.
In conclusion, True Classic’s expansion into Target stores represents a significant milestone in the brand's journey, enhancing accessibility to quality menswear while maintaining their commitment to social causes. With this strategic move, True Classic solidifies its position in the competitive landscape of contemporary menswear, ensuring loyal customers and new shoppers alike can enjoy their stylish, functional pieces.
For more information about True Classic and its latest offerings, visit True Classic's official website or follow them on Instagram at @trueclassic.
Since its inception in 2019, True Classic has seen remarkable growth, reaching over $500 million in revenue in just 4.5 years, and servicing more than 4 million customers across 192 countries. Founded by Ben Yahalom, the brand specializes in redefining men's everyday essentials while emphasizing style, comfort, and versatility.
The expansion into Target comes after True Classic successfully opened multiple retail locations in nine major markets across the U.S. in the past year. "The demand from customers eager to engage with our brand in person has been phenomenal since we opened our first retail store in 2023," said Ben Yahalom, the CEO of True Classic. He expressed excitement over the partnership with Target, which ensures that customers can easily access high-quality products at competitive prices.
Beginning in early December, Target customers can shop for True Classic's popular Short Sleeve Classic Crew, which is available in both individual and customizable bundles. This hoodie comes in various colors including Black, White, Navy, Carbon, and Military Green, catering to diverse style preferences.
True Classic’s commitment goes beyond business success; the brand is deeply rooted in philanthropy. Each month, the company donates over 40,000 T-shirts to aid homeless veterans, shelters, and schools. Since July 2024 alone, True Classic has distributed more than 250,000 shirts, demonstrating their dedication to social responsibility. Their philanthropic efforts also extend to support projects like the Tiny House Initiative, which provides assistance to those in humanitarian crises, and educational aid by fulfilling teacher wishlists.
For those interested in experiencing True Classic's offerings, their website features a store locator to find retail partners nearby. As the brand continues to grow and innovate, their mission remains clear: to help men look good, feel good, and do good.
In conclusion, True Classic’s expansion into Target stores represents a significant milestone in the brand's journey, enhancing accessibility to quality menswear while maintaining their commitment to social causes. With this strategic move, True Classic solidifies its position in the competitive landscape of contemporary menswear, ensuring loyal customers and new shoppers alike can enjoy their stylish, functional pieces.
For more information about True Classic and its latest offerings, visit True Classic's official website or follow them on Instagram at @trueclassic.
Topics Consumer Products & Retail）
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