Exploring the Unique Fermentation Techniques of Yushin Shuzo in Kagawa

Unveiling Yushin Shuzo's Remarkable Journey in Fermentation

Kagawa's Yushin Shuzo, led by CEO Takahito Tokuyama, recently featured on the popular business media show "PIVOT". In the episode, Tokuyama delved into the intricate relationship between fermentation and beauty, a tradition that has been upheld in Japan for centuries.

The episode highlighted Yushin Shuzo's unique fermentation techniques, particularly the innovation of Rice Power® extract, which showcases how traditional Japanese sake brewing methods can evolve to create new, beneficial components.

A Deep Dive into Unique Fermentation Techniques

In the program, Tokuyama passionately explained the distinct fermentation technology that Yushin Shuzo utilizes. This innovative process, identified as "Nihon Type Bio™", builds on the traditional techniques of sake brewing to develop components tailored to specific purposes. The discussion provided insight into the research and development efforts that led to the creation of Rice Power Extract, demonstrating Yushin Shuzo's strengths in fermentation science.

One of the standout features of this technology is its ability to produce effective ingredients that can positively impact health, especially concerning skin care. During the program, Tokuyama discussed various extracts derived from this process, including Rice Power No. 11, known for improving skin moisture retention, and Rice Power No. 6, recognized for its ability to suppress sebum secretion. These extracts serve as excellent examples of the company's commitment to scientific advancement in fermentation.

Ingredient Comparison and Hands-On Learning

To better illustrate the effects of Rice Power extracts, the episode included a hands-on experience that compared moisture levels in products containing Rice Power No. 11 against those without. This firsthand experience allowed viewers to grasp the significant benefits supported by research that goes beyond mere claims, thus deepening understanding and appreciation for the properties of Rice Power Extract.

How to Watch the Show

For those interested in learning more about Yushin Shuzo and their innovative processes, the complete episode is available online.

- Show Name: PIVOT "&TALK"
- Theme: Exploring why the Kagawa sake brewery was able to generate new effective ingredients.
- Featuring: Takahito Tokuyama, CEO of Yushin Shuzo
- Host: Hatsuna Isozaki
- Broadcast Date: July 24, 2024
- Viewing Link: Watch Here

About Yushin Shuzo

Established in 1854, Yushin Shuzo has embraced the art and science of fermentation for years. Since 1974, the company has been on a mission to harness the power of rice for health benefits through innovative fermentation research. During this time, it has discovered countless factors that interact in the fermentation process, including microorganisms, temperature, humidity, and aging times.

Building upon traditional skills from sake brewing artisans, Yushin Shuzo has systematically advanced their fermentation practices through rigorous research and development, leading to the creation of exclusive components such as Rice Power Extract. Their commitment to quality spans from research and development to manufacturing and quality control, ensuring a comprehensive approach.

With the slogan "Beyond Science of Fermentation", Yushin Shuzo continues to explore uncharted territories in fermentation science, seeking to connect the mysterious powers of fermentation with tangible health benefits for future generations.