Digital Strategies for Post-Sora Era: Insights from Masahiro Chayan's Lecture at Marketing Week 2026

On June 24-26, 2026, Marketing Week - Summer Edition took place at the Tokyo Big Sight, gathering professionals from various sectors to discuss the latest in marketing trends and technologies. Notably, Masahiro Chayan, CEO of Digitalize, presented a special lecture focusing on the evolving landscape of AI in social media management, particularly following the commercial withdrawal of the video AI service, Sora.

Background of the Lecture

The rapid advancement of Generative AI has significantly transformed how organizations and individuals approach social media operations. The discontinuation of Sora has sparked intense discussions regarding the selection of alternative video AI tools and the automation of design tasks. Chayan provided key insights derived from his extensive experience managing a successful social media account with over 195,000 followers on X (formerly Twitter). His lecture aimed to equip attendees with practical strategies for integrating AI into their social media practices.

Lecture Overview

Event Details

- Name: 27th Marketing Week - Summer 2026 (MaS)
- Organizer: RX Japan Limited
- Date: June 24-26, 2026
- Venue: Tokyo Big Sight, West Exhibition Hall
- Speaker: Masahiro Chayan, CEO of Digitalize
- Theme: “Social Media Strategies After Sora’s Withdrawal! Latest Video AI and Design Automation Techniques”

Key Takeaways from the Lecture

1. Understanding Latest Generative AI Trends: Chayan highlighted the differences between various generative AI models, including ChatGPT, Claude, and Gemini, and discussed the emerging trend of AI capable of directly executing tasks, marking a pivotal shift in the industry.

2. Navigating Through Post-Sora Video AI Landscape: With the exit of Sora from the market, Chayan discussed how companies like ByteDance and Google are currently leading the charge in the video AI sector. He offered perspectives on how to select tools according to specific use cases.

3. Automation in Design and Document Creation: The lecture showcased practical examples of how Chayan has employed Claude Code to automate tasks such as document creation, landing page development, and blog postings.

4. Automating Social Media Management: Chayan shared processes for automatically generating draft posts, creating video snippets for YouTube, and automating social media analytical reports, emphasizing significant reductions in manual work through these methodologies.

Audience Reactions and Q&A

During the question-and-answer session following the lecture, numerous practical inquiries were raised, indicating a keen interest in implementing the discussed methods. Topics included the verification processes for AI-generated content, the learning risks associated with AI adoption, and the possibilities of integrating Claude Code with internal communication tools. Chayan stressed the critical importance of human oversight in the deployment of AI-generated outputs, comparing it to the review of work assigned to subordinates. He elaborated on how he consistently verifies AI outputs before use, ensuring factual accuracy before publishing.

Comments from Masahiro Chayan

Reflecting on his experience, Chayan expressed gratitude for the opportunity to speak at Marketing Week. He noted how the withdrawal of Sora has reignited interest in AI-driven video and social media strategies among attendees. Chayan emphasized that given the rapid evolution of AI tools, continuous learning and adaptation are essential. He hoped that his insights would inspire participants to enhance their social media efforts and operational efficiencies moving forward. Digitalize remains committed to sharing actionable AI insights for businesses and individuals alike.

About Digitalize

Digitalize specializes in AI training, consulting, system development, and education, supporting businesses and individuals in capitalizing on AI technology. The company focuses on building foundational skills through training, innovative transformations via consulting, and advanced AI implementations through development.