#Japan #Tokyo #gummies #Meiji #Watermelon

Taste the Summer: New Watermelon Gummies with a Twist

The summer favorite 'Gummy Fruit Watermelon' is making a comeback this year, and this time, it comes with a special twist. Starting from July 8, 2025, Meiji will release these limited-edition gummies, crafted with 100% watermelon juice and a hint of salt to enhance their flavor. Last year, these gummies sold approximately 2 million units, showcasing their immense popularity among consumers.

What Makes Them Special?

These gummies are more than just a delicious treat. With watermelon juice comprising 100% of the product weight (in terms of raw juice equivalent), these gummies capture the essence of ripe, juicy watermelons. The unique addition of salt creates an interesting balance, making it a perfect snack option for summer days, especially for those worried about seasonal fatigue.

The chewy texture has also been specially crafted, achieving a 'Chewiness Chart' level of 3, meaning they offer a delightful mouthfeel that’s easy to bite through. Designed to cater to various chewing preferences, Meiji's unique indicator allows consumers to select gummies based on their chewing strength and mood.

Popularity and Demand Growth

The 'Gummy Fruit Watermelon' flavor has consistently been a top performer among seasonal options, receiving rave reviews like, "The taste of juicy watermelon is rich and satisfying!" Due to overwhelming consumer feedback and demand, Meiji decided to revive this beloved flavor for a limited time after a two-year hiatus.

The gummy market has seen significant growth over the past decade, expanding nearly threefold. Not only popular among families, but gummies have also found their way into the hearts of seniors, contributing to the diverse consumer base. Furthermore, there's anticipated growth in inbound demand, hinting at a bright future for gummy products.

By bringing back the 'Gummy Fruit Watermelon,' Meiji aims to not only showcase the delightful experience of enjoying gummies but also to contribute to the health and happiness of our customers. The gummies will be available in 47g packages, priced at open price, making it accessible for all.

The Expanded Gummy Range

In addition to watermelon, the entire 'Gummy Fruit' series has seen a redesign. As of March 4, 2025, the packaging for flavors such as grape, mandarin, and muscat has been revitalized to better convey the fresh fruit flavors inside. With eye-catching designs featuring large fruit images, these packages are sure to attract attention on store shelves.

Final Thoughts

Mark your calendars for July 8, 2025, when the 'Gummy Fruit Watermelon,' enhanced with a unique salty twist, will hit the shelves across the country. Embrace the taste of summer and enjoy these delightful gummies while they last. Experience the crunchy chew and sweet watermelon flavor that will surely brighten your sunny days!