Chicken Cock Whiskey Expands with New Tasting Room in Louisville's NuLu District

A New Chapter for Chicken Cock Whiskey

Chicken Cock Whiskey, one of America’s oldest and most celebrated whiskey brands, is set to embark on a new journey in the heart of Louisville. With the announcement of its latest tasting room located in the vibrant NuLu District, the brand aims to deepen its connection to bourbon culture. This new venue marks the second location for Chicken Cock's Circa 1856 tasting rooms, following the original in Bardstown, Kentucky.

An Invigorating Addition to Bourbon Country

NuLu has become a hub for modern bourbon tourism, featuring a dynamic array of art galleries, innovative dining, and an eclectic mix of shops. By planting its roots in this culturally rich neighborhood, Chicken Cock Whiskey is not just expanding; it is affirming its legacy while attracting a new generation of whiskey enthusiasts. The anticipated opening this fall aims to provide guests with an immersive tasting experience, offering curated flights, creative cocktails, and exclusive releases amidst a stylish, heritage-inspired setting.

Emily Zaborowski, the Director of Brand Experiences for Chicken Cock Whiskey, expressed pride in this expansion, stating, "Becoming one of the few craft whiskey brands with two tasting rooms in Kentucky is more than a milestone; it's a testament to our heritage and momentum. Our roots run deep in this state, and opening in Louisville, the cultural heart of Bourbon Country, allows us to share our legacy and spirit with even more whiskey lovers."

From Bardstown to Louisville

The first tasting room, Circa 1856, opened in Bardstown in June 2024, which has quickly gained recognition within the established Kentucky Bourbon Trail. With the new Louisville location, Chicken Cock Whiskey strategically positions itself among renowned distilleries and appealing dining venues, further increasing its visibility in one of Kentucky’s top bourbon destinations.

As Chicken Cock Whiskey continues to earn accolades in prestigious competitions like the San Francisco World Spirits Competition and The ASCOT Awards, this expansion is a testament to the brand's growth and dedication to excellence in craftsmanship. Visitors to the NuLu tasting room will have the unique opportunity to delve into the extensive whiskey portfolio of Chicken Cock, characterized by its Kentucky Straight Bourbon and Kentucky Straight Rye, both of which boast numerous awards.

A Legacy Reborn

Founded in 1856 by James A. Miller, Chicken Cock Whiskey has a rich history that began in Paris, Kentucky. The brand initially gained national acclaim with its high-quality spirits, becoming the first whiskey from Bourbon County to ship internationally. After a period of dormancy, the brand was revived in 2012 by Matti Anttila, CEO of Grain & Barrel Spirits, leading to a resurgence in its reputation.

Today, the brand not only produces traditional whiskey but also engages in collaborations with Bardstown Bourbon Company for limited edition releases, making it a prominent player in the contemporary whiskey landscape. The opening of Circa 1856 in Bardstown has become a must-visit site for whiskey aficionados, offering an engaging and educational atmosphere.

In conclusion, Chicken Cock Whiskey's opening of its new tasting room in Louisville’s NuLu District signifies more than just expansion; it symbolizes the brand's ongoing commitment to celebrate its heritage while contributing to the vibrant bourbon tourism scene in Kentucky. Whether you're a longtime fan or a newcomer to the world of whiskey, the new tasting room promises an enjoyable and memorable experience.

For more information about Chicken Cock Whiskey, visit Chicken Cock Whiskey.