Arcoro Welcomes Will Yarbrough as New Chief Sales Officer to Boost Growth Strategy

Arcoro Enhances Leadership with Appointment of Will Yarbrough

Arcoro, a prominent provider of human resources management software tailored for the construction and field-based industries, has announced a significant enhancement to its leadership team. The company has appointed Will Yarbrough as the new Chief Sales Officer (CSO). This strategic decision is aimed at bolstering Arcoro's sales operations and expanding its market reach.

Strengthening the Sales Force

In his new role, Yarbrough will oversee Direct and Channel Sales initiatives, ensuring that Arcoro continues its trajectory of growth within the competitive HR software landscape. With his extensive background as a successful sales leader, Yarbrough is expected to bring a wealth of experience that will not only enhance the sales team's capabilities but also foster deeper relationships with clients.

Will Yarbrough joins Arcoro from Denim, where he served as chief revenue officer for their innovative financial platform designed for the logistics sector. His previous roles include high-level positions at notable firms such as Fleetio, a SaaS company dedicated to fleet operations, and Daxko, where he was a senior account executive. These experiences have equipped him with the skills necessary to navigate the complexities of the HR technology market effectively.

Commitment to Community and Education

Beyond his professional accomplishments, Yarbrough is known for his commitment to community service. He actively volunteers and serves on the boards of multiple nonprofit organizations in his hometown of Birmingham, AL. His academic background includes a Bachelor's degree from the University of Alabama, complemented by various certificates in business analytics and sales management. This combination of education and real-world experience positions him well to lead Arcoro's sales efforts.

CEO's Vision

Arcoro's CEO, Dave Gray, expressed enthusiasm about Yarbrough's appointment, stating, "I'm thrilled to welcome Will to the team as we continue to expand our reach and reinforce our leadership position as the premier HR solution for small and mid-size construction companies." Gray highlighted Yarbrough's expertise and leadership as crucial elements for growing Arcoro's customer base and impact within the industry.

"By empowering construction companies with the right solutions, we're enabling them to focus on building the infrastructure and communities that make a lasting impact on our world," Gray added.

A Bright Future Ahead

In his remarks, Yarbrough conveyed his excitement to join Arcoro, emphasizing the company’s reputation as a leader in the industry. "Arcoro is an industry leader, with trusted technology and partners, a dedicated and passionate team, and a fast-growing customer base. I look forward to working with the Arcoro team to advance the company's mission of helping its customers solve their biggest HR challenges." His commitment to accelerating the company's growth aligns with Arcoro's strategic objectives regarding innovation and customer service excellence.

This leadership appointment serves as a testament to Arcoro's ongoing efforts to pursue innovation in construction technology, driving organic growth, and ensuring customer success. With over 7,500 companies currently utilizing Arcoro's HR software, the company continues to set benchmarks within the HR landscape.

About Arcoro

Founded with a vision to provide comprehensive solutions for the construction and field-based industries, Arcoro delivers an array of services such as talent acquisition, core HR functionalities, and benefits administration, complemented by advanced analytics. The company's commitment to excellence has been recognized with awards, including being named a Top Construction Tech by Construction Executive in 2024 and securing accolades from The Software Report as one of the top HR software companies.

For more information about Arcoro’s innovative HR solutions, visit arcoro.com.