#Japan #Tokyo #Sumu #ADDReC #Airbnb Partners

Introduction

ADDReC Corporation, headquartered in Shinjuku, Tokyo, has officially announced the commencement of a cultural hub at its first apartment hotel under the new brand "Sumu powered by Airbnb Partners." Located in Taito City, this initiative is a collaboration with the Culture Convenience Club (CCC) and Kasoku Corporation, aimed at integrating diverse cultural elements into the hospitality experience.

The Sumu Apartment Hotel

"Sumu," launching its first location as part of the Taito-ku Kozukue Project, is set to begin construction in May 2025. ADDReC has collaborated with CCC to provide engaging content within the hotel space, including books, electronics, and art that reflect local culture. The Asakusa-Kozukue area is rich in traditional flavors, and the hotel plans to serve as a cultural bridge between travelers and the community through its unique offering, including a book lounge stocked with carefully curated items that showcase the region's essence.

A Fresh Approach to Hospitality

This partnership is pivotal in creating a fresh hospitality experience that goes beyond conventional hotel formats. ADDReC will lead branding and space production, while Kasoku will manage hotel operations, and CCC will supply the enriching content. The objective is to transform the concept of accommodation, allowing guests to enjoy a more immersive experience that connects them to the stories of the destination they are visiting.

With the brand concept, “Not all stories can be discovered through tourism,” the Sumu project aspires to redefine the typical guest experience. It embodies the idea of living like a local while traveling – a vision promoted by Airbnb’s philosophy of home sharing, encouraging decentralized travel that explores various regions deeply.

Dreaming Towards Sustainable Coexistence

Through this collaborative effort, ADDReC aims to integrate knowledge from industry experts while building a sustainable coexistence model between the local community and the tourism industry. This vision is aligned with the principles of open innovation and the future perspectives of hospitality, advocating not only for comfortable spaces outfitted with modern amenities but also emphasizing the enriching local experiences that guests can uncover.

About Sumu powered by Airbnb Partners

The "Sumu" brand is born from Airbnb Japan's "Airbnb Partners" business community, representing a new style of accommodation that blends travel with everyday living. The name "Sumu" is derived from the aspiration to create a place where guests can feel at home and truly live, embodying an environment where tourism and local life harmoniously coexist.

Key Details of the First Sumu Location:

• - Name: Tentative name: Taito-ku Kozukue Project
• - Location: Taito-ku, Tokyo
• - Structure: 10 stories, 17 rooms
• - Start of Construction: May 2025
• - Expected Opening: Fall 2026

Conclusion

As the Sumu project redefines what travelers expect from their accommodation, it pioneers a new chapter in the hospitality industry, aiming to foster stronger ties between visitors and their destinations through cultural exchange. ADDReC, together with its collaborators CCC and Kasoku, is set to make a significant impact on the regional tourism landscape, encouraging a more profound connection with the heart of Tokyo.