#South Korea #Seoul #Pop-Up Shop #San-X #Sumikkogurashi

Sumikkogurashi Aquarium Pop-Up Shop Opens in Seoul!

Exciting news for fans of the adorable Sumikkogurashi characters! San-X Co., Ltd., known for creating beloved characters since 1980, will be launching a special pop-up shop dedicated to the Sumikkogurashi aquarium collection in Seoul, South Korea. This pop-up shop will run from August 7 to August 17, 2025, at the Jamsil Lotte World Mall, offering exclusive merchandise that can only be found at aquariums in Japan.

Event Details

• - Event Name: Sumikkogurashi Aquarium in Seoul
• - Location: Jamsil Lotte World Mall 1F Atrium
• - Duration: August 7 (Thursday) to August 17 (Sunday)
• - Entrance Fee: Free Entry

Visitors can enjoy a variety of activities during the event, with the possibility of needing a tablet reservation on busy days.

For more details on the merchandise, check out the official site.

Exclusive Gifts for Purchasers

As a special treat for attendees, there will be exclusive gifts for those who make purchases or follow the event's social media accounts. The gifts include:

• - A special coupon for purchases over 5,000 Won.
• - A clear removable sticker for purchases over 30,000 Won.
• - An original fan for those who follow the official SNS of the Rilakkuma Sumikkogurashi PLUS store.

Please note that these gifts are limited in quantity and are subject to change, so be sure to follow the Korean official store's social media for the latest updates.

Featured Merchandise

The merchandise available at the pop-up shop includes a variety of cute products, such as:

• - SP Memos
• - Stickers
• - Souvenir sticker sets
• - Hanging Plushies
• - Fluffy Plushies
• - Cuddle Plushies

All goods will be available at open pricing; for more specific details, please contact the store directly. Additional products can be found at the official site as well.

About the Official Korean Store

• - Store Name: Rilakkuma Sumikkogurashi PLUS by San-X in Hongdae
• - Open Date: March 28, 2025
• - Location: 3F AK PLAZA Hongdae

Official Social Media

• - Official X Account
• - Official Instagram

About Sumikkogurashi

Launched in 2012 with the tagline “This is where I feel most at ease,” Sumikkogurashi characters embody a quirky blend of cuteness and relatable, slightly negative traits. They resonate with a wide range of audiences, symbolizing the comfort of being in a corner, whether it be on a train or in a café.

For those looking to keep up with the latest Sumikkogurashi news, don't forget to check out their official updates, and follow the adorable characters on official X.

About San-X

San-X has been creating over 1,000 original characters, including Rilakkuma and Sumikkogurashi, since its founding. With products spanning various categories, character-driven events, and animation, they captivate audiences worldwide through a unique blend of cuteness and humor.

©2025 SAN-X CO., LTD. ALL RIGHTS RESERVED.