#Japan #Nagoya #Bronco Billy #Kalbi Lunch #Charcoal Grill

Exciting New Lunch Menu at Bronco Billy

Bronco Billy, a renowned steakhouse chain with 142 locations across Japan, is set to delight guests in the Kanto region with its latest lunch offering—the "Charcoal-Grilled Kalbi Lunch." Known for its tender and juicy cuts of meat, Bronco Billy continues to elevate lunchtime dining with this exclusive menu item, designed especially for those craving a hearty meal.

A Midday Indulgence to Satisfy Your Cravings

As the rainy season takes over the country and temperatures rise, many people find their appetites waning. However, for those who believe that a satisfying steak lunch is essential, the new Charcoal-Grilled Kalbi Lunch is here to save the day. This dish features thick slices of perfectly grilled kalbi, cooked over a charcoal flame to achieve a crispy exterior and juicy interior. The rich flavors of the meat, complemented by the distinct charcoal aroma, promise to offer a captivating taste experience. The meat is generously basted with Bronco Billy’s signature sauce and served sizzling hot on an iron plate, making it impossible to resist. Pair it with 100% Uonuma Koshi-hikari rice for a truly satisfying meal.

Additionally, a combo meal featuring the chain’s most popular dish—the "Bronco Grandpa’s Signature Charcoal-Grilled Ganko Hamburger"—is also available, offering a voluminous portion for hungry diners. When ordering any lunch items, customers will receive a complimentary serving of either Kamado rice (or bread) and a delicious egg soup, with Kamado rice available in a larger portion at no extra cost.

Menu Details

• - Charcoal-Grilled Kalbi Lunch

Price: 150g for ¥1,480 (including tax ¥1,628)
Includes Kamado rice (or bread) and egg soup. Fresh salad bar available at an additional cost.

• - Bronco Grandpa’s Charcoal-Grilled Ganko Hamburger & Charcoal-Grilled Kalbi Lunch

Price: 300g for ¥1,980 (including tax ¥2,178)
Includes Kamado rice (or bread) and egg soup. Fresh salad bar available at an additional cost.

Lunch menus are available at Bronco Billy restaurants from opening until 4 PM, providing ample opportunity to indulge in these tasty offerings.

Customers can also enhance their meal by adding the fresh salad bar for an additional ¥520 (including tax ¥572), featuring the limited-time “Summer Salad Bar.” For those who solely wish to enjoy the salad bar, it is available as a standalone item for ¥1,080 (including tax ¥1,188)—offered exclusively during lunch hours.

About Bronco Billy

Founded in 1978 in Nagoya’s Kita Ward, Bronco Billy has established itself as a go-to destination for steak and hamburger lovers for 47 years. The chain continues to expand, boasting 142 locations throughout the Kanto, Kansai, and Kyushu regions as of June 27, 2025. The restaurant is celebrated for its perfectly grilled steaks and hamburgers, made with meticulous attention to quality. Guests can also enjoy locally sourced Uonuma Koshi-hikari rice, cooked in a large kamado, alongside exquisite seasonal salad bars curated by vegetable sommeliers.

Company Overview

Bronco Billy, operating under the vision of being a "Gourmet Company," is not only focused on its restaurant operations but also on the production and sale of seasonings and side dishes. The main brand, "Steakhouse Bronco Billy," has been a pillar of the company since its inception, celebrating 47 years of service. In addition to its ongoing restaurant development, the company is heavily involved in M&A activities to drive growth—with recent acquisitions including Matsuyama Sake Shokuhin in 2022 and Katsuya in 2024, expanding its diverse offerings to the market.

For more information, visit the corporate website: Bronco Billy Corporate Site.

Additionally, to capture the essence of its core values, Bronco Billy has created a short film entitled "Gochisou no Hi" celebrating its culinary philosophy.