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Kinokuniya Bookselling Co., Ltd. Announces Name and Branding Change

Kinokuniya Bookselling Co., Ltd., a wholly-owned subsidiary of Kinokuniya Company Ltd. based in Shinjuku, Tokyo, has officially announced changes to its corporate name and store branding. Effective September 1, 2025, the company will transition from its previous name, Keio Bookselling Co., Ltd., to Kinokuniya Bookselling Co., Ltd. This name change reflects a unified identity shared with its parent company, Kinokuniya Company Ltd., promoting a stronger brand presence within the already well-established Kinokuniya bookstore group.

Corporate Name Change

The name change will help reinforce a sense of unity and pave the way for further growth within the market. The new corporate title, Kinokuniya Bookselling Co., Ltd., is intended to strengthen its connection to the Kinokuniya brand, which is recognized for its rich offerings in books and cultural products.

• - New Company Name: Kinokuniya Bookselling Co., Ltd. (Formerly Keio Bookselling Co., Ltd.)
• - English Designation: KINOKUNIYA BOOKSELLING CO., LTD.
• - Change Date: September 1, 2025

Importantly, there will be no changes to the company's address, phone numbers, or corporate identification numbers due to this transition.

Store Brand Change

In addition to the corporate name change, Kinokuniya Bookselling Co., Ltd. will also rebrand its operational store name from Keibundo Bookstore to Kinokuniya Bookstore. This initiative is designed to consolidate branding for competitive strength and enhance brand recognition across its various locations. The rebranding effort is expected to be completed by the end of December 2025, with the first store to adopt the new name being Keibundo Bookstore Fuchu Main Store, which will be transitioned to Kinokuniya Bookstore Fuchu on September 25, 2025. Pre-operation will commence on September 19, 2025, providing a seamless transition for customers.

• - New Store Name: Kinokuniya Bookstore Fuchu (Formerly Keibundo Bookstore Fuchu Main Store)
• - Change Date: September 25, 2025

Commitment to Community and Cultural Development

Kinokuniya Bookselling Co., Ltd. operates 20 stores primarily located near train stations in the Keio Line area. As a part of the Kinokuniya bookstore group, the company is dedicated to offering customers new value by providing a venue for excellent literary works and contributing positively to the cultural development of the communities it serves. The company warmly encourages continued support and patronage from its valued customers.

Company Overview

• - Name: Kinokuniya Bookselling Co., Ltd.
• - Location: 1-22 Toyogai, Tama City, Tokyo
• - Business Scope: Sales of books, magazines, stationery, etc.
• - Number of Stores: 20 stores

For inquiries regarding this release, please contact: Kinokuniya Company Ltd. General Affairs and Human Resources Department, Public Relations section at [email protected].