#Japan #Tokyo #HOTEL ON\OFF #7garden

Welcome to HOTEL ON\OFF

Scheduled to open on August 17, 2026, HOTEL ON\OFF is a new establishment located in Shintomicho, Tokyo. The hotel is designed to provide a peaceful retreat for adults wanting to experience the authentic aspects of Tokyo without the tourist crowds. Reservations will open on August 3, 2026, allowing guests to secure their stay in advance.

Concept of HOTEL ON\OFF

HOTEL ON\OFF focuses on offering a serene base for guests to enjoy the local Tokyo life, away from typical tourist attractions. The hotel promotes a ‘Calm Minimal’ philosophy that emphasizes simplicity in design, allowing guests to transition between their ‘ON’ and ‘OFF’ modes at their own pace.

Nestled in Shintomicho, an area that harmoniously combines traditional shops with modern establishments, this hotel captures the true essence of Tokyo. As you step inside, you will be greeted by a tranquil atmosphere, providing a refreshing contrast to the bustling city outside. Whether you want to explore the vibrant streets of Ginza or Tsukiji or prefer a leisurely day indoors, HOTEL ON\OFF caters to both the active and the relaxed traveler.

Unique Name and Logo Design

The name HOTEL ON\OFF represents the freedom that arises between the transition from ‘ON’ to ‘OFF,’ depicted by the design’s backslash. The logo uniquely combines straight and curved lines with a hidden ‘toggle switch’ motif, showcasing a blend of activity and relaxation, just like the ideal guest experience it embodies.

Design Highlights

The hotel’s design showcases the theme of “straight and curve” throughout various elements:

• - Color Palette: Utilizing warm neutrals without jarring accent colors, creating a soothing environment.
• - Materials: A careful selection of different materials provides both cleanliness and warmth in a cohesive color scheme.
• - Shapes: Soft, rounded contours appear in various spots around the hotel, softening the overall atmosphere.
• - Lighting: Indirect lighting illuminates spaces gently, highlighting the rounded features and offering relaxing shadows.
• - Furniture and Art: All pieces are custom-designed for the space, ensuring a unique and harmonious feel.
• - Signage: Original numeral typography enhances the room identification experience.

Front and Lounge Area

Upon arrival, guests are welcomed by the attentive staff at the reception area, which also doubles as a cozy lounge with original art panels. This space is not only a check-in point but also an area where visitors can use the facilities for reading or working.

Guest Rooms

Each guest room spans 34 square meters and features two queen-sized beds. Utilizing a sofa bed, accommodations can extend to up to 5 guests, making it perfect for families or long stays. Bathrooms are equipped with overhead showers and bath salts, while each room also features a window seat and a mini desk. Guests can enjoy Japanese tea options and aromatherapy items, allowing for a personalized experience of ‘ON’ and ‘OFF’ as they wish.

Staff Uniforms

The staff will wear sophisticated uniforms featuring charcoal-colored, collarless jackets, reflecting the understated elegance of the hotel environment.

Special Opening Offer

In celebration of the grand opening, a special stay plan is being offered at 20% off for bookings made on Booking.com from August 3, 2026, to October 31, 2026. The discounted stay period is from August 17, 2026, to November 30, 2026.

Prime Location

Conveniently situated a mere 3-minute walk from the Shintomicho station on the Tokyo Metro Yurakucho Line, the hotel provides easy access to the luxurious Ginza area and the Tsukiji Outer Market, just a short stroll away. This makes HOTEL ON\OFF an ideal base for exploring central Tokyo as well as a gateway to other cities via the Shinkansen.

Booking Details

• - Reservation Start Date: August 3, 2026, at 13:00.
• - Stay Start Date: August 17, 2026.
• - Room Type: Deluxe Twin with two queen-sized beds (34m²), accommodating a maximum of 5 guests.
• - Number of Rooms: 17 rooms over 10 floors.
• - Pricing: Rates starting from ¥40,000, with an opening special of ¥35,000 for the first three months.
• - Check-in/Check-out: Check-in at 15:00, check-out at 10:00.

For more information, visit the hotel’s official Instagram page at HOTEL ON\OFF Instagram.

Contact for Inquiries

Inquiries can also be made to 7garden Co., Ltd., handled by the press team at [email protected].

About 7garden Co., Ltd.

This company is dedicated to creating unique hotels that embody a prideful experience for everyone involved. With their expertise in hotel planning, development, and operations, they manage over ten properties focusing on Tokyo and Fukuoka.

In conclusion, HOTEL ON\OFF is poised to present a truly unique experience for its guests, blending the authentic Tokyo lifestyle with a calm, minimalistic environment. Be among the first to experience this exceptional destination as bookings open soon!