#Japan #Tokyo #BaaS #Finatext Group #Smartplus ONE

Smartplus Launches Smartplus ONE

In a significant advancement toward transforming the digital finance landscape, the Finatext Group’s Smartplus Co., Ltd. is set to unveil its new integrated customer service platform, Smartplus ONE, starting on April 13, 2026. As the company focuses on next-generation financial infrastructure, this platform aims to streamline and enhance user experiences while addressing the increasing demand for advanced digital services.

Background and Objectives

The rapid evolution of digital society has led to heightened expectations from customers regarding the convenience and sophistication of digital services. Additionally, the financial sector faces increased pressure to comply with stringent security standards as recommended by the Japan Securities Dealers Association. This includes preparations for the unified eKYC framework set to launch in 2027 and implementing robust measures against unauthorized access.

Recognizing these challenges, Smartplus Co., Ltd. is launching Smartplus ONE to consolidate high-convenience functions that were not previously achievable with existing services. The goal is twofold: to significantly enhance the usability for customers engaging with the securities services on the BaaS (Brokerage as a Service) platform and to boost the competitiveness of partner companies.

What is Smartplus ONE?

Smartplus ONE is an independent integrated customer service platform distinct from the securities service applications operating on the BaaS ecosystem. This dedicated platform can be accessed via a separate login, although it is compatible with various securities service applications. Its aim is to offer a more unified and accessible service for clients utilizing securities services provided on BaaS.

Previously, the securities services accessed through the BaaS platform relied on a basic client support web service to offer essential functionalities such as balance inquiries, transaction histories, and deposit/withdrawal procedures. With the transition to Smartplus ONE, users are set to benefit from a significantly enhanced service offering.

Features of Smartplus ONE

The initial feature set at launch includes:

• - Authentication/Login via Digital Certification App: Utilizing the government’s public personal authentication service, Smartplus ONE allows seamless login secure through the use of a My Number card.
• - Various Document Verification: Users can electronically confirm important documents, ensuring security and accessibility.
• - Account Recovery: Provides procedures for password resets while ensuring user verification.
• - User Information Updates: Enables users to easily amend personal information such as addresses and emails.
• - Integrated Management Functionality: Users can review a comprehensive list of services they are utilizing.
• - Session Management: Users can view and terminate their login session if necessary.

Future updates promise expanded features such as digitalizing account closure processes, enabling customers to limit transaction capabilities on their accounts for enhanced security, and further digital transformations in NISA account-related procedures.

Partner Companies

Smartplus ONE will cater to a multitude of asset management services on the BaaS platform, including offerings like Nissay Asset Management’s Goal Navi and N Direct, as well as Mitsubishi UFJ Asset Management’s mattoco+, among over 40 other services.

Future Developments

Looking ahead, Smartplus plans to introduce a public personal authentication service using My Number cards during account registrations in May 2025 and to launch the first industry passkey authentication feature in August 2025. Through these initiatives and the introduction of Smartplus ONE, the company endeavors to enhance digitalization and security in the financial sector continuously. By building a robust support system for both newly participating companies and those already utilizing BaaS, Smartplus aims to consistently bolster the competitiveness of its partners in a rapidly evolving market.

Overview of BaaS

The BaaS platform offers a comprehensive suite of business systems essential for delivering securities services, managed entirely through cloud-based API connectivity, allowing for streamlined external collaborations. By separating front systems from mid and back systems, this platform ensures adaptability to regulatory changes and market conditions, facilitating easy service development tailored to customer requirements. Adoptive firms leveraging BaaS can enjoy cost-effective and swift deployments of high-value proprietary services.

About Smartplus Co., Ltd.

Established in March 2017 and headquartered in the Chiyoda Ward of Tokyo, Smartplus Co., Ltd. plays a vital role within the Finatext Group, which focuses on realizing embedded finance through innovative financial infrastructure. With a mission to revitalize finance as a service, Smartplus aims to support businesses in their endeavors to offer their own financial services.

The introduction of Smartplus ONE is a significant step toward achieving a more integrated and user-friendly financial service landscape, promising to meet the growing demand for refinement in customer experiences in the digital age.