#Japan #Tokyo #Toray #Lap Siding #Blong Beige

Toray’s New Color Innovation for Lap Siding

Toray Building Materials Corporation, headquartered in Chuo-ku, Tokyo, has just unveiled a stunning new color option in their popular Lap Siding SC series: the 'Blong Beige'. Set to launch nationwide in October 2025, this new hue provides an elegant enhancement to a range of architectural styles—from modern to overseas influences—and is perfect for both full exterior applications and accent features. The introduction of ‘Blong Beige’ is part of Toray’s commitment to creating materials that blend seamlessly with various environments and designs.

Product Concept

"A Brown That Harmonizes with Materials"

The 'Blong Beige' presents a soft, muted brownish-gray tone that effortlessly integrates with natural elements such as wood grain and greenery, creating a warm, inviting aesthetic. Furthermore, it pairs beautifully with contrasting materials like brick and metal, delivering a sophisticated look. This versatile color adds depth and character to any exterior, making it a great choice for homeowners and designers seeking originality in their projects.

What is Lap Siding?

Toray's Lap Siding has been a staple in the construction industry since 1984, known for its meticulous overlay application using narrow planks that create a stunning finish. Here are some key features of this innovative product:

• - Impressive Linear Beauty: Thanks to its unique processing at the joint sections, sealing between boards and joiners becomes unnecessary, resulting in a seamless, striking linear appearance.
• - Dramatic Shadow Play: The 14mm thickness of the boards, layered on top of each other, generates captivating shadows, adding a three-dimensional effect that enhances the visual appeal of wall surfaces.
• - Diverse Product Lineup: The Lap Siding range includes various styles, such as:

- 'Lap 14 Realde®/Cedar Type' available in three colors that resemble real wood.
- 'Lap 14 Kiln Change Type' that shifts in appearance depending on sunlight and surroundings, also offered in three colors.
- Ten earthy tones of 'Lap 14 L Type SC' for ease of use in design applications.
- 'Lap 14 Shaved Wood SC', showcasing pine wood knots, comes in six color variants.
- 'Lap 14 Wood Type SC', characterized by a gentle sawtooth pattern, offered in two colors.
- (Note: Unfinished products are available upon request.)

The product has garnered attention for its capability to create impressive shadow depth and texture, making it an eye-catching choice.

Product Overview

• - Product Name: Lap 14 L Type SCMP-41C226R Blong Beige
• - Dimensions: 14mm x 160mm x 3,020mm (Product width 210mm / overlap 50mm)
• - Color Options: Available in a total of 11 colors
• - Pricing: 6,831 JPY per sheet (14,231 JPY per square meter)

(Note: The mentioned price is the manufacturer's suggested price, including tax. Additional costs for transportation, installation, etc., are not included.)

• - Material: Ceramic-based siding
• - Sales Area: Nationwide in Japan

Company Profile

• - Company Name: Toray Building Materials Corporation
• - Headquarters: 12-2, Nihonbashiodenma-cho, Chuo-ku, Tokyo 103-0011
• - President: Gen Kurita
• - Founded: October 1, 2020
• - Business Activities: Manufacturing and sales of ceramic-based exterior materials, various civil engineering and construction materials, and more.
• - Capital: 100 million JPY
• - Website: Toray Building Materials / Lap Siding Site
• - Official Instagram: Showcasing various installation examples and more.

With the launch of 'Blong Beige', Toray Building Materials continues to enhance its reputation as a leader in innovative building materials, providing architects and builders with exceptional options for their projects.