#Germany #Berlin #DREO #Home Comfort #IFA2025

DREO to Showcase Innovative Home Comfort Solutions at IFA 2025

DREO, the top-selling tower fan brand on Amazon in multiple countries including the U.S., U.K., and Germany, and recognized as the leading heater brand on Amazon in the U.S. and U.K., is gearing up for its presence at IFA 2025. The event is set to occur from September 5 to September 9, with exclusive media days on September 3 and 4.

This marks DREO's second time showcasing its products at the IFA, indicating its ongoing dedication to innovation and significant growth within the EMEA market (Europe, the Middle East, and Africa). DREO has managed to secure a market share of 29% for tower fans and 14% for heaters in the European Union. This success is further highlighted by a remarkable 92% revenue jump from 2023 to 2024.

Strategic Expansion Across Europe

DREO’s ambition doesn’t stop there. The company is adopting a multi-channel expansion strategy that aims to enhance its presence in Germany, while also expanding into vital EMEA markets such as the U.K., France, Ukraine, and the Baltic States. By the year 2026, DREO plans to establish its products in over 400 retail locations across Germany, including prominent chains like MediaMarkt, Saturn, Expert, and Euronics. This expansion is complemented by a steady online leadership position, ensuring that DREO's innovative products reach more consumers than ever before.

Groundbreaking Innovations in Comfort Solutions

At IFA 2025, DREO will unveil a new era of home comfort products. Attendees can expect a first look at advanced technologies that promise to revolutionize how individuals manage their indoor climate. DREO is not merely making small adjustments to existing technology; instead, they are preparing to introduce groundbreaking solutions that set the bar high for smarter, faster, and more immersive comfort experiences.

The public reveal will occur during the IFA event, with media and attendees granted the opportunity to preview DREO's next wave of innovations that are poised to redefine comfort in homes across Europe. According to Joshua Gunn, Vice President at DREO:
"IFA 2025 marks an important milestone for us to reaffirm our strong commitment to the EMEA market. We are investing deeply because we see tremendous potential to bring greater comfort, convenience, and smart solutions into more homes. Our vision is to grow together with the people of this region, delivering meaningful value through continuous innovation."

Invitation to Media

Media representatives are encouraged to visit DREO's booth located at Hall H7.1B-102 during the Media Days on September 3 and 4, with the public show scheduled from September 5 to 9, 2025. Detailed information regarding products and official announcements will be disclosed during the event.

About DREO

DREO is a groundbreaking player in home technology, focused on improving daily comfort through innovative and stylish designs. With a specialization in air management and smart kitchen solutions, DREO has gained the trust of over 20 million users. The brand proudly stands as the No. 1 household fan and space heater brand on Amazon U.S. for two consecutive years and leads the tower fan market in the U.S.
DREO's products deliver outstanding performance, energy efficiency, and smooth smart home integration, ensuring that households enjoy both convenience and sustainability. As the official partner of the LA Kings, DREO is committed to making a meaningful impact in the local community over the next two years, inspiring extraordinary experiences within the realm of home life with innovative technology that challenges the norm.
For more information about DREO, visit DREO's official website and follow them on social media: Facebook, Instagram, and TikTok.