#Japan #Tokyo #Sumu #FOOD FOREST #Ueno East

Introducing Sumu Ueno East: A New Concept in Hospitality

The highly anticipated Sumu Ueno East is set to open on February 15, 2026, in the heart of Tokyo's Higashi Ueno. This innovative apartment hotel, developed by Sumu powered by Airbnb Partners, promises to revolutionize the concept of stays in hotels, providing a theme of cultural interaction and sensory experience.

Understanding the Concept

From the inception of the brand, Sumu has redefined the traditional notion of accommodation with a focus on maximizing experiential value. This space is not merely a place to sleep but an opportunity to engage with Japan's rich culture and traditions in a comfortable environment. With FOOD FOREST as its partner in curating the room experiences, Sumu Ueno East aims to create memorable stays that go beyond simple hospitality.

Curated Cultural Experiences

FOOD FOREST has carefully selected room amenities and furnishings that reflect Japan’s diverse cultural heritage. As inbound travel demands shift from mere tourism to more immersive encounters with local traditions, this hotel addresses those needs. Each item in the room tells a story, allowing guests to connect deeply with the region they are visiting.

Curation Values:
1. Cultural Delivery: The carefully chosen amenities reflect local craftsmanship and history, bridging the gap between visitors and the essence of Japanese culture.
2. Interactive Design: Each element in the hotel is designed for maximum engagement. From the arrangement of items to the flow of movement within the space, everything is tailored to enhance the guest experience.
3. Connection Through Experience: The goal is not just to provide comfort but to inspire a deeper interest in Japan's diverse regions, cultures, and traditions. Each stay serves as a launchpad for future journeys.

The Amenities

Guests at Sumu Ueno East can enjoy a thoughtfully curated selection of natural products promoting a connection with local commerce. For example:

• - Tokoname Pottery Tea Sets: Guests can savor the aroma of Japanese tea brewed in beautifully crafted teapots, representing a tradition that goes back centuries.
• - Original Bath Mats from Senshu: Made from local fabrics, these mats combine comfort with cultural significance, embodying the artistry of Japan.
• - Gyo-san Slippers: These sandals not only provide comfort but also pay homage to Japan's fishing communities and their ingenuity.
• - Silk Infused Bath Amenities: Drawing from the rich silk culture, these luxurious products elevate the bathing experience without losing touch with the region's roots.

These selected items are more than simple amenities; they embody the story and culture of the areas they come from, reinforcing the hotel's commitment to supporting local industries.

Creating Unique Guest Experiences

In a world where visitor expectations continue to evolve, Sumu Ueno East is positioned as a leading player in creating unforgettable stays.

• - The Ambientec Portable Light featured in rooms is not just a lighting solution but an object that embraces a design philosophy focusing on sustainability and enjoyment.
• - The hotel's architectural design, along with its integration of local narratives, makes every corner of Sumu Ueno East an exploration of culture and charm.

As travel evolves, so does the nature of stays; Sumu believes that an enjoyable stay is one filled with stories yet to be discovered. The items in each room are selected to spark curiosity about Japan’s regions, serving as a conduit for future adventures.

Booking and Facility Overview

Reservations for Sumu Ueno East are now open on their official website. Guests can choose from nine spacious rooms, each designed to accommodate up to six guests. Room rates start at ¥60,000 per night, varying by season and day of the week.

Facility Details:

• - Location: 2-12-1 Higashi Ueno, Taito, Tokyo, Japan
• - Access: 7-minute walk from Ueno Station / 5-minute walk from Nakano Okachimachi Station
• - Official Site: Sumu Ueno East
• - Instagram: @sumu.hotel

With the forward-thinking approach of Sumu and FOOD FOREST, Sumu Ueno East is set to be a beacon of hospitality that not only comforts its guests but also engages them in the rich tapestry of Japanese culture and stories waiting to be told.