#London #UK #Stagwell #Assembly #Bridget Hopkins

Assembly Names Bridget Hopkins as Europe CEO

In a pivotal move for its European operations, Assembly, a powerhouse in omnichannel media within the Stagwell network, has announced the promotion of Bridget Hopkins to CEO for Europe. This strategic appointment positions Hopkins to lead the agency’s growth and operational excellence across the region, as she will be pivotal in navigating the complexities of the European market.

Having joined Assembly as a Managing Partner in September 2023 and transitioning to the role of Chief Operating Officer, Hopkins has already been instrumental in solidifying client relationships and enhancing efficiency within the organization. Her extensive experience and insight into the media landscape make her an ideal leader as the company gears up for its next phase of expansion.

Rick Acampora, Global CEO of Assembly, expressed confidence in Hopkins's capabilities, citing her as a builder who prioritizes client needs while fostering collaborative environments among team members. He highlighted her operational expertise, commercial insight, and empathetic approach, qualities that are crucial for steering Assembly’s European operations.

A Vision for Growth

As she steps into her new role, Hopkins is enthusiastic about the opportunities ahead. She plans to leverage Assembly’s technological advancements and integrative solutions to further enhance the effectiveness of client campaigns. Her vision focuses on delivering future-ready strategies that address the fragmented audiences and evolving media landscapes characteristic of Europe today.

“I am honored to take on this role at such a critical time for Assembly,” said Hopkins. “Our dedicated teams are thriving, creating impactful work for brands that are navigating increasingly complex environments. I will be focusing on harnessing our collective talent, data, and technology to ensure our clients achieve scalable, consistent growth,” she continued.

Commitment to Excellence and Responsibility

Under Hopkins's leadership, Assembly aims to improve its product offerings, emphasizing sustainability and responsible growth. The agency has made significant strides in recent years, including expanding into new markets and obtaining B Corp certification, highlighting its commitment to balancing social impact with commercial success.

Hopkins's background includes notable leadership positions across major global networks, where she has overseen intricate multi-market client projects, including influential partnerships with brands like Estee Lauder. Her rich history in the industry equips her to effectively guide Assembly in addressing both local and international client needs.

The agency prides itself on being an amalgamation of data, talent, and technology designed to foster modern brands that perform efficiently. Its unique organizational design and innovative framework, known as the STAGE Experience Engine, enables Assembly to navigate today’s marketing challenges dynamically.

Looking Forward

As Assembly prepares for the future, Hopkins recognizes that the agency’s core values—showing up, making change, and winning well—resonate powerfully within the European context. She asserts that these principles, when coupled with innovative technology, will position Assembly for unparalleled growth and impact.

With an ambitious roadmap laid out, Bridget Hopkins's elevation to CEO marks not only a significant career milestone for her but also a new chapter for Assembly as it continues to redefine brand performance in Europe. By bridging the gap between operational excellence and cutting-edge marketing strategies, Hopkins is set to lead Assembly towards greater achievements that align with the modern needs of brands and consumers alike.

For more information about Assembly and its services, please visit Assembly’s official website.