#K-Beauty #mixsoon #Bean Essence

mixsoon Expands Globally with Costco

In a remarkable development for the skincare industry, mixsoon, a prominent Korean skincare brand, is making waves by extending its reach to approximately 500 Costco warehouse locations across the United States. This decision follows an impressive online debut on Costco's platform, where its products quickly sold out soon after their launch in 2024.

The strong demand from U.S. consumers has not only propelled mixsoon's expansion in the U.S. but has also enabled the brand to strengthen its presence across 12 international markets. Globally, mixsoon will now be available in around 570 stores in countries such as Japan, South Korea, Australia, New Zealand, Taiwan, Spain, France, Iceland, Sweden, and the UK.

At the heart of this ambitious expansion is mixsoon’s flagship product, the Bean Essence. This unique essence is crafted from 100% Korean soybeans, utilizing a proprietary 72-hour low-temperature extraction process that maximizes the ingredients' potency. This technique is inspired by Korea's rich tradition of fermentation, which is integral not just in food but also in skincare formulations. The fermentation process breaks down larger molecules, allowing for superior skin absorption while preserving the efficacy of active ingredients and hydration benefits.

The Bean Essence blends fermented soybean with other beneficial extracts, such as pomegranate, pear, and barley. This combination aids in delivering hydrated, smoother skin with a healthy, bouncy glow. Users can opt for a lightweight daily routine or layer the product for enhanced benefits against sebum and dead skin. Additionally, mixsoon embraces a minimalist philosophy, focusing on single-ingredient formulations like the Centella Asiatica Essence, renowned for calming effects and promoting the glossy