Embrace New Skincare Habits with iroha INTIMATE CARE Experience Campaign
Embrace New Skincare Habits with iroha INTIMATE CARE
In an exciting initiative that blends wellness with self-care, TENGA Corporation from Tokyo is rolling out a unique experience campaign with its intimate care brand, iroha INTIMATE CARE. From July 10 to August 14, 2026, this campaign invites individuals to explore and embrace intimate skincare at three selected sauna locations in Japan, including the popular TOTOPA at Meiji Park in Tokyo. This campaign highlights the growing awareness and importance of caring for delicate skin areas, often overlooked in conventional skincare routines.
Campaign Overview
With the blazing heat of summer, many often feel drained physically and mentally. The aim of this campaign is to instill the revolutionary habit of treating the VIO area (an acronym for the bikini line, vulva, and anus) just like one would treat the face. The initiative encourages individuals to maintain their intimate areas and ensure their overall well-being during the sweltering summer months. Participants can enjoy the soothing environments of the selected saunas while trying out premium intimate care products.
Campaign Details
The experience campaign will run at three facilities:
1. TOTOPA Meiji Park, Tokyo - July 10 to 16
2. Utopia Shiratama Onsen, Osaka - July 17 to 31
3. Kairyō-yu, Shibuya - July 30 to August 14
Featured Products
The campaign will showcase several award-winning products, notably the iroha INTIMATE WASH (FOAM TYPE) scented with bergamot and bitter orange, which has earned a remarkable place in the @cosme Best Cosme Awards 2025. This gentle, ph-balanced foam wash is perfect for maintaining hygiene post sauna. Additionally, participants can experience the nourishing iroha TREATMENT LOTION, designed to soothe and hydrate skin, alongside the iroha WHITE MILK, which employs advanced whitening ingredients to prevent dullness and dark spots.
Exclusive Trial Sets
To enhance the experience, a limited-time iroha INTIMATE CARE TRIAL SET will be available for purchase at these facilities for only ¥1,650 (tax included). This compact set is perfect for those new to intimate care, containing a selection of products enough for three weeks of use. Whether at a spa, gym, or during travel, these items offer convenience and accessibility for on-the-go skincare.
Social Media Campaign
As part of promoting the #VIO skincare habits, iroha INTIMATE CARE will run a special three-week SNS campaign with exciting giveaways. Participants can stand a chance to win one of nine sets of the featured care items by following iroha's official account on X and reposting campaign posts. This is a great opportunity for skincare enthusiasts to discover intimate care products.
Conclusion
iroha INTIMATE CARE fosters the belief that both the body and mind deserve thoughtful, gentle attention to thrive. Just as we wash our face or apply shampoo, the gentle zones require specific care too. The brand offers meticulously curated products that reflect that philosophy, advocating for a healthy and confident lifestyle for every individual. Get ready to pamper yourself and experience intimate care in an innovative way this summer!
Visit the participating facilities:
Join in on the #VIO skincare experience and transform your summer self-care routine today!
Topics Consumer Products & Retail）
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